Management Pradeep Kashyap Rural Marketing

ISBN 13: 9788131760352

Rural Marketing

 
9788131760352: Rural Marketing

Description rural markets, for most organizations, both in the public andthe private sectors, represented a black box due to the existingknowledge gap in the past. That is not the case any more.traditionally an agrarian economy, rural india has undergonesignificant development in the last three or four decades, makingit a very attractive option for businesses. Companies no longer shyaway from going that extra mile to woo rural consumers. As more andmore companies look to rural markets for growth and revenues,present-day marketers and managers need to understand the ruralset-up and the fundamentals of rural marketing. Published in 2005, the first edition of the book, coveringthe fundamental aspects of marketing applicable to rural markets,established itself as a course-defining textbook. The syllabus ofthe paper on rural marketing in most b-schools has been designed asper the contents of the book. The first edition of the book emergedas the leading text and reference book for students andpractitioners alike in india and bangladesh. The second edition, while retaining the distinguishingfeatures of the first edition, has been expanded to reflect thechanges in rural markets, and showcase successful rural initiativesand rural marketing strategies. This book has been produced infour-colour to faithfully represent real-life snapshots andvignettes from rural markets, highlighting the transition that theyare undergoing. Examples from real-world organizations, theauthor's own observations, cases and other pedagogical tools makethis book the perfect resource for students and managers alike.

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Descripción 2011. Soft cover. Estado de conservación: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería ABECA10435

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Pradeep Kashyap
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Descripción Pearson Education, 2012. Softcover. Estado de conservación: New. 2nd edition. Rural markets, for most organizations, both in the public and the private sectors, represented a black box due to the existing knowledge gap in the past. That is not the case any more. Traditionally an agrarian economy, rural India has undergone significant development in the last three or four decades, making it a very attractive option for businesses. Companies no longer shy away from going that extra mile to woo rural consumers. As more and more companies look to rural markets for growth and revenues, present-day marketers and managers need to understand the rural set-up and the fundamentals of rural marketing. Published in 2005, the first edition of the book, covering the fundamental aspects of marketing applicable to rural markets, established itself as a course-defining textbook. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. The first edition of the book emerged as the leading text and reference book for students and practitioners alike in India and Bangladesh. The second edition, while retaining the distinguishing features of the first edition, has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. This book has been produced in four-colour to faithfully represent real-life snapshots and vignettes from rural markets, highlighting the transition that they are undergoing. Examples from real-world organizations, the author`s own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike. Printed Pages: 325. Nº de ref. de la librería 67784

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Pradeep Kashyap
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Descripción Pearson Education, 2012. Softcover. Estado de conservación: New. 2nd edition. Rural markets, for most organizations, both in the public and the private sectors, represented a black box due to the existing knowledge gap in the past. That is not the case any more. Traditionally an agrarian economy, rural India has undergone significant development in the last three or four decades, making it a very attractive option for businesses. Companies no longer shy away from going that extra mile to woo rural consumers. As more and more companies look to rural markets for growth and revenues, present-day marketers and managers need to understand the rural set-up and the fundamentals of rural marketing. Published in 2005, the first edition of the book, covering the fundamental aspects of marketing applicable to rural markets, established itself as a course-defining textbook. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. The first edition of the book emerged as the leading text and reference book for students and practitioners alike in India and Bangladesh. The second edition, while retaining the distinguishing features of the first edition, has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. This book has been produced in four-colour to faithfully represent real-life snapshots and vignettes from rural markets, highlighting the transition that they are undergoing. Examples from real-world organizations, the author`s own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike. Printed Pages: 325. Nº de ref. de la librería 67784

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Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABE*STR##12004

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