This custom edition has been created for the subject 'Principles of Management', offered by Gujarat Technological University's Master of Business Administration (MBA) programme. The content has been exclusively compiled to give students only the topics they need, chosen from the best textbooks available. Special The topic flow exactly matches that of the syllabus. End-of-chapter exercises have been compiled to reflect the questions asked in the Gujarat Technological University paper, allowing for more focused preparation. The content is compiled from bestselling texts. The resulting text combines the rigour of the best writing available with the specificity of topic-wise customization. Many research-based examples connect theory to practise on a wide range of topics, such as planning and managerial effectiveness. Students will feel more prepared both in the classroom and in their future managerial careers.
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