Industrial Marketing

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9788120350052: Industrial Marketing

INDUSTRIAL MARKETING-PHI-PHADTARE, MILIND T.-2014-EDN-2

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1.

PHADTARE
Editorial: PHI Learning Pvt. Ltd.
ISBN 10: 8120350057 ISBN 13: 9788120350052
Nuevos Cantidad: 10
Edición internacional
Librería
BookVistas
(New Delhi, DELHI, India)
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Descripción PHI Learning Pvt. Ltd. Estado de conservación: New. International Edition. Nº de ref. de la librería PHI-9788120350052

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2.

Milind T. Phadtare
Editorial: PHI Learning 0
ISBN 10: 8120350057 ISBN 13: 9788120350052
Nuevos Softcover Cantidad: > 20
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BookVistas
(New Delhi, DELHI, India)
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Descripción PHI Learning 0. Softcover. Estado de conservación: New. 2nd edition. The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features ? Shows the importance and selection criteria of marketing channels. ? Explains commercial clauses and contents of documents. ? Explains difference between product marketing and project marketing. ? Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition ? Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. ? Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. ? Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. ? Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. ? The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter. Contents: Preface 1. Review of Marketing Fundamentals 2. Concept of Industrial Marketing 3. Industrial Marketing Environment 4. Gathering Marketing Intelligence 5. Organisational Buying Behaviour 6. Industrial Market Segmentation, Target Marketing and Positioning 7. Managing Product Mix 8. Managing Price Mix 9. Managing Marketing Channels 10. Managing Promotional Mix 11. Negotiating Sales Deals 12. Key Account Management 13. Marketing Control 14. Marketing Mix for Project Marketing 15. Commonly Used Commercial Clauses 16. Commonly Used Commercial Documents Cases 1. Resistance Welders India Limited 2. Compressed Systems India Limited?Adopting Project Marketing 3. EU Tyres 4. Electric Motors India Limited 5. Chapman Variators Private Limited 6. Brown Solar Pumps Limited 7. Inter Air Limited 8. Automated Solutions Private Limited: Doing Business with Government Organisation 9. Electric Motocomp Private Limited 10. Protective Coatings India Limited 11. Fast Operating Epoxies-Market Potential Analysis Printed Pages: 304. Nº de ref. de la librería 92937

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3.

PHADTARE, MILIND T.
ISBN 10: 8120350057 ISBN 13: 9788120350052
Nuevos Soft cover Cantidad: > 20
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Wagon Of Deals
(Edmonton, AB, Canada)
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Descripción 2014. Soft cover. Estado de conservación: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería ABECA4367

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4.

PHADTARE
Editorial: PHI Learning Pvt. Ltd.
ISBN 10: 8120350057 ISBN 13: 9788120350052
Nuevos Cantidad: 10
Edición internacional
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción PHI Learning Pvt. Ltd. Estado de conservación: New. International Edition. Nº de ref. de la librería PHI-9788120350052

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5.

Milind T. Phadtare
Editorial: PHI Learning 0
ISBN 10: 8120350057 ISBN 13: 9788120350052
Nuevos Softcover Cantidad: > 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción PHI Learning 0. Softcover. Estado de conservación: New. 2nd edition. The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features • Shows the importance and selection criteria of marketing channels. • Explains commercial clauses and contents of documents. • Explains difference between product marketing and project marketing. • Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition • Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. • Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. • Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. • Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. • The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter. Contents: Preface 1. Review of Marketing Fundamentals 2. Concept of Industrial Marketing 3. Industrial Marketing Environment 4. Gathering Marketing Intelligence 5. Organisational Buying Behaviour 6. Industrial Market Segmentation, Target Marketing and Positioning 7. Managing Product Mix 8. Managing Price Mix 9. Managing Marketing Channels 10. Managing Promotional Mix 11. Negotiating Sales Deals 12. Key Account Management 13. Marketing Control 14. Marketing Mix for Project Marketing 15. Commonly Used Commercial Clauses 16. Commonly Used Commercial Documents Cases 1. Resistance Welders India Limited 2. Compressed Systems India Limitedâ€"Adopting Project Marketing 3. EU Tyres 4. Electric Motors India Limited 5. Chapman Variators Private Limited 6. Brown Solar Pumps Limited 7. Inter Air Limited 8. Automated Solutions Private Limited: Doing Business with Government Organisation 9. Electric Motocomp Private Limited 10. Protective Coatings India Limited 11. Fast Operating Epoxies-Market Potential Analysis Printed Pages: 304. Nº de ref. de la librería 92937

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6.

Milind T. Phadtare
ISBN 10: 8120350057 ISBN 13: 9788120350052
Nuevos Softcover Cantidad: > 20
Edición internacional
Librería
LowPriceBookDeals
(Wilmington, DE, Estados Unidos de America)
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Descripción Softcover. Estado de conservación: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería LPBDIN41513546

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7.

Phadtare, Milind T.
Editorial: Prentice-Hall of India Pvt.Ltd (2015)
ISBN 10: 8120350057 ISBN 13: 9788120350052
Nuevos Paperback Cantidad: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción Prentice-Hall of India Pvt.Ltd, 2015. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P118120350057

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