市场营销基础与实务（微课版 第2版）9787115598479张丽，郭凤兰，张纬卿 - Tapa blanda

Marketing Fundamentals and Practice (Micro Course Version 2nd Edition)(Chinese Edition)

paperback. Condición: New. Paperback.Pub Date:2023-01 Pages:198 Language:Chinese Publisher:People's Posts and Telecommunications Press Based on the talent training goals of higher vocational colleges and the needs of corporate marketing positions. this textbook divides the content into 4 modules. namely. understanding marketing. analyzing marketing opportunities. making marketing decisions. marketing control and marketing innovation. Under the modules. 11 projects consistent with the requirements of actual job position. Nº de ref. del artículo: DQ046269

Contactar al vendedor