9783847309628: Marketing Myths
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Reseña del editor:

Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote.

Biografía del autor:

Dr. María Odette Canivell Arzú is Associate Professor of English and Interdisciplinary Studies at James Madison University. Her areas of research include Comparative Studies, Latin American and World Literature. She has also published the novels, María Isabel (1995), La Historia de Hans Zimmermman (2000) and Inocencia Perdida (forthcoming 2012).

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Maria Odette Canivell Arzu (author)
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ISBN 10: 3847309625 ISBN 13: 9783847309628
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Descripción LAP Lambert Academic Publishing 2012-01-25, 2012. paperback. Condición: New. Nº de ref. del artículo: 9783847309628

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Canivell Arzú, María Odette
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Descripción Condición: New. Publisher/Verlag: LAP Lambert Academic Publishing | On Heroedom, Intellectual Imperialism, and the Construction of National Symbols | Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote. | Format: Paperback | Language/Sprache: english | 72 pp. Nº de ref. del artículo: K9783847309628

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Canivell Arzú, MarÃa Odette
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Descripción LAP Lambert Academic Publishing, 2016. Paperback. Condición: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9783847309628_lsuk

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Maria Odette Canivell Arzu
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Descripción LAP Lambert Academic Publishing, 2012. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: IQ-9783847309628

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Maria Odette Canivell Arzu
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Descripción LAP Lambert Academic Publishing, 2012. PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: LQ-9783847309628

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María Odette Canivell Arzú
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Descripción LAP Lambert Academic Publishing Jan 2012, 2012. Taschenbuch. Condición: Neu. Neuware - Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote. 72 pp. Englisch. Nº de ref. del artículo: 9783847309628

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María Odette Canivell Arzú
Publicado por LAP Lambert Academic Publishing Jan 2012 (2012)
ISBN 10: 3847309625 ISBN 13: 9783847309628
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Descripción LAP Lambert Academic Publishing Jan 2012, 2012. Taschenbuch. Condición: Neu. Neuware - Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote. 72 pp. Englisch. Nº de ref. del artículo: 9783847309628

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María Odette Canivell Arzú
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Descripción LAP Lambert Academic Publishing, Germany, 2012. Paperback. Condición: New. Aufl.. Language: English . Brand New Book. Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote. Nº de ref. del artículo: KNV9783847309628

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MarÃa Odette Canivell Arz
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Descripción LAP Lambert Academic Publishing. Paperback. Condición: New. 72 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9783847309628

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María Odette Canivell Arzú
Publicado por LAP Lambert Academic Publishing Jan 2012 (2012)
ISBN 10: 3847309625 ISBN 13: 9783847309628
Nuevo Taschenbuch Cantidad disponible: 1
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Descripción LAP Lambert Academic Publishing Jan 2012, 2012. Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Neuware - Choosing a national hero is a delicate endeavor, as heroes define the nation they represent, providing the means to decipher the imaginary of a given culture. Arthur Pendragon and Don Quijote de la Mancha have been marketed as representatives of the British and the Spanish people respectively. A study of their path towards heroedom sheds light on issues of intellectual imperialism, internal and external marketing and how we, humans beings, choose literary symbols to represent us. Whereas the British people have managed to capture the imagination of other cultures and market their myths successfully, Spain has lagged behind. The purpose of this study is to determine why Arthur has triumphed as a national symbol and has been marketed much more successfully than Don Quijote. 72 pp. Englisch. Nº de ref. del artículo: 9783847309628

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