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Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden - Tapa blanda

 
9783844392425: Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden

Sinopsis

Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour.

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Samuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH & BSc Business Admin (Accounting) from Central University College, Ghana. Adjunct lecturer at Sikkim Manipal University, Ghana

Samuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH & BSc Business Admin (Accounting) from Central University College, Ghana. Adjunct lecturer at Sikkim Manipal University, Ghana

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  • EditorialLAP Lambert Academic Publishing
  • Año de publicación2011
  • ISBN 10 3844392424
  • ISBN 13 9783844392425
  • EncuadernaciónTapa blanda
  • IdiomaInglés
  • Número de páginas88
  • Contacto del fabricanteno disponible

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Samuel Ntsiful
ISBN 10: 3844392424 ISBN 13: 9783844392425
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour. 88 pp. Englisch. Nº de ref. del artículo: 9783844392425

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Samuel Ntsiful|Germain Kofi Acka
Publicado por LAP LAMBERT Academic Publishing, 2011
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ntsiful SamuelSamuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH. Nº de ref. del artículo: 5476728

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Samuel Ntsiful
Publicado por LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844392424 ISBN 13: 9783844392425
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour. Nº de ref. del artículo: 9783844392425

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Samuel Ntsiful Germain Kofi Acka
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Ntsiful Samuel Kofi Acka Germain
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Ntsiful Samuel Kofi Acka Germain
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Samuel Ntsiful
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Taschenbuch. Condición: Neu. Neuware -Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers¿ adoption behaviour.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Nº de ref. del artículo: 9783844392425

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