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Sinopsis
The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.
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Reseña del editor
The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.
Biografía del autor
Gulnara Z. Karimova has received her PhD degree in Communication and Media Studies at Eastern Mediterranean University (Cyprus). She is an author of such articles as The Role of Chronotope within Advertising Narrative, Carnival of Change, and Interpretive Methodology from Literary Criticism: Carnivalesque Analysis of Popular Culture
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Color as a Method of Influence on Consumers
Publicado por
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field. 72 pp. Englisch. Nº de ref. del artículo: 9783844382662
Cantidad disponible: 2 disponibles
Imagen del vendedor
Color as a Method of Influence on Consumers
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Karimova Gulnara Z.Gulnara Z. Karimova has received her PhD degree in Communication and Media Studies at Eastern Mediterranean University (Cyprus). She is an author of such articles as The Role of Chronotope within Advertising Narrat. Nº de ref. del artículo: 5475793
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Color as a Method of Influence on Consumers : Color-Music Correspondence
Publicado por
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field. Nº de ref. del artículo: 9783844382662
Cantidad disponible: 1 disponibles
Imagen del vendedor
Color as a Method of Influence on Consumers
Publicado por
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch. Nº de ref. del artículo: 9783844382662
Cantidad disponible: 2 disponibles