The superstars and leading professionals in the business of writing ads
In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
"Sinopsis" puede pertenecer a otra edición de este libro.
The annual D&AD Awards – the industry’s biggest and best – reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Jul 11, 2011. Estado de conservación: Used: Like New. Nº de ref. de la librería WQ-SZFE-MHEY
Descripción Estado de conservación: Good. All of our books are in excellent shape! May contain some wear or contain minimal highlighting-writing. Nº de ref. de la librería 3NCG97000HIS
Descripción Taschen, 2012. Hardcover. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0001112994
Descripción Taschen, 2011. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG3836528320