Sinopsis
Cobranding: A Marketing Marriage, Today’s consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit.
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Acerca del autor
Deepak Mishra, MBA in International Business and Global Marketing Strategy from Cardiff University, Wales, UK, with a course from Oxford University related to Human perception in corporate world, worked for USIEF as pan India Marketing Manager, under US Dept. of State, and presently associated with Manuscriptedit.com of Reseapro Scientific Services
"Sobre este título" puede pertenecer a otra edición de este libro.
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Cobranding: A Marketing Marriage
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LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10: 3659950858
ISBN 13: 9783659950858
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cobranding: A Marketing Marriage, Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit. 116 pp. Englisch. Nº de ref. del artículo: 9783659950858
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Cobranding: A Marketing Marriage
Publicado por
LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659950858
ISBN 13: 9783659950858
Nuevo
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mishra DeepakDeepak Mishra, MBA in International Business and Global Marketing Strategy from Cardiff University, Wales, UK, with a course from Oxford University related to Human perception in corporate world, worked for USIEF as pan . Nº de ref. del artículo: 158963941
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Cobranding: A Marketing Marriage: Principles , Concepts & Analysis
Publicado por
LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659950858
ISBN 13: 9783659950858
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Paperback. Condición: Brand New. 116 pages. 8.66x5.91x0.27 inches. In Stock. Nº de ref. del artículo: 3659950858
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Cobranding: A Marketing Marriage
Publicado por
LAP LAMBERT Academic Publishing Sep 2016, 2016
ISBN 10: 3659950858
ISBN 13: 9783659950858
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
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Taschenbuch. Condición: Neu. Neuware -Cobranding: A Marketing Marriage, Today¿s consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch. Nº de ref. del artículo: 9783659950858
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Cobranding: A Marketing Marriage : Principles , Concepts & Analysis
Publicado por
LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659950858
ISBN 13: 9783659950858
Nuevo
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Cobranding: A Marketing Marriage, Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit. Nº de ref. del artículo: 9783659950858
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Cobranding: A Marketing Marriage | Principles , Concepts & Analysis
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LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659950858
ISBN 13: 9783659950858
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Taschenbuch. Condición: Neu. Cobranding: A Marketing Marriage | Principles , Concepts & Analysis | Deepak Mishra | Taschenbuch | 116 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659950858 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Nº de ref. del artículo: 103010124
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Cobranding: A Marketing Marriage: Principles , Concepts & Analysis
Publicado por
LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659950858
ISBN 13: 9783659950858
Nuevo
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