Strategic Retail Management: Text and International Cases

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9783658101824: Strategic Retail Management: Text and International Cases
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Reseña del editor:

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Biografía del autor:

Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrucken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

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9783834902870: Strategic Retail Management: Text and International Cases

Edición Destacada

ISBN 10:  383490287X ISBN 13:  9783834902870
Editorial: Gabler Verlag, 2007
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Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
Publicado por Gabler, Betriebswirt.-Vlg (2016)
ISBN 10: 3658101822 ISBN 13: 9783658101824
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Descripción Gabler, Betriebswirt.-Vlg, 2016. Condición: New. Nº de ref. del artículo: L9783658101824

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Joachim Zentes (author), Dirk Morschett (author), Hanna Schramm-Klein (author)
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Descripción Springer Fachmedien Wiesbaden 2016-10-08, Wiesbaden, 2016. paperback. Condición: New. Nº de ref. del artículo: 9783658101824

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Joachim Zentes
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Descripción Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, 2016. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: S0-9783658101824

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Joachim Zentes
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Descripción Springer Gabler. Paperback. Condición: New. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the third edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA, TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9783658101824

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Zentes, Joachim (Edited by)/ Morschett, Dirk (Author)/ Schramm-Klein, Hanna (Author)
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Descripción Springer Gabler, 2016. Paperback. Condición: Brand New. 3rd revised ed. 2017 edition. 468 pages. 9.50x6.75x1.25 inches. In Stock. Nº de ref. del artículo: __3658101822

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Joachim Zentes
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ISBN 10: 3658101822 ISBN 13: 9783658101824
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Descripción Betriebswirt.-Vlg Gabler Okt 2016, 2016. Taschenbuch. Condición: Neu. Neuware - This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. 468 pp. Englisch. Nº de ref. del artículo: 9783658101824

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JOACHIM ZENTES
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Descripción Springer Gabler, 2016. Paperback. Condición: NEW. 9783658101824 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. del artículo: HTANDREE0995724

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Zentes, Joachim
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Descripción 2016. PAP. Condición: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: IB-9783658101824

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Zentes, Joachim
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Joachim Zentes
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Descripción Betriebswirt.-Vlg Gabler Okt 2016, 2016. Taschenbuch. Condición: Neu. Neuware - This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. 468 pp. Englisch. Nº de ref. del artículo: 9783658101824

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