Sinopsis
Introduction.- The Cost Approach to Pricing: The Direction of Costs.- The Cost Approach to Pricing: Joint Cost Allocations.- The Cost Approach to Pricing: The Tenneco Pattern.- The Value Approach to Pricing: Demand Influence.- The Value Approach to Pricing: Planning for Demand.- The Public Policy/Social Engineering Approach to Pricing.- Introduction to Rates.- Elements to Rate Design.- Traditional Types of Rate Forms.- Tools of the Trade.- Matters of Judgment.
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