Differing Outlook of Contemporary Advertising - Tapa blanda

 
9783631803714: Differing Outlook of Contemporary Advertising
Tapa blanda
ISBN 10: 3631803710 ISBN 13: 9783631803714
Editorial: Peter Lang, 2019

Sinopsis

Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today's consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations focus on.

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Acerca del autor

Ömer Aydınlıoğlu worked as Research Assistant at the Faculty of Communication in Sivas Cumhuriyet University between 2013 and 2018 and received a PhD degree in Public Relations and Publicity at Marmara University in 2018. He became Assistant Professor at the Faculty of Communication in Sivas Cumhuriyet University in 2019. His research fields include public relations, advertising, branding and social responsibility.

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Editorial
Peter Lang
Año de publicación
2019
Idioma
Inglés
ISBN 10 
3631803710
ISBN 13 
9783631803714
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
296
Editor
Aydinlioglu
Contacto del fabricante
no disponible
Persona responsable
no disponible