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Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals) - Tapa dura
Sinopsis
THIS BOOK SHOWS HOW TO BUILD SUCCESSFUL LUXURY BRANDS USING THE POWER OF SENSORY SCIENCE AND NEURO-PHYSIOLOGY. THE AUTHOR INTRODUCES – BASED ON INSPIRING BUSINESS CASES LIKE TESLA, LOUIS VUITTON, CHANEL, HERMÈS, MONCLER, LOUBOUTIN, OR SOFITEL IN INDUSTRIES SUCH AS FASHION, AUTOMOTIVE OR LEISURE – GROUNDBREAKING SCIENTIFIC METHODS - LIKE THE DERVAL COLOR TEST TAKEN BY OVER 10 MILLION PEOPLE -  TO PREDICT LUXURY SHOPPERS’ PREFERENCES AND PURCHASING PATTERNS AND ILLUSTRATES COMMON AND UNIQUE FEATURES OF SUCCESSFUL LUXURY BRANDS. THROUGH VARIOUS PRACTICAL EXAMPLES AND EXPERIMENTS, READERS WILL BE ABLE TO BUILD, REVAMP, OR EXPAND LUXURY BRANDS AND LOOK AT LUXURY FROM A NEW ANGLE.    
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Críticas
“The author has based this book on her research, offering readers powerful business frameworks they can use and adapt for their needs in order to understand and predict human behavior. ... I highly recommend this book to anyone interested in understanding the substrates behind the needs and choices of consumers, but also understanding our own choices - from a different point of view.” (Monica Diana Olteanu, insights - Consumer Neuroscience in Business, Issue 24, September, 2018)
Reseña del editor
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
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- EditorialSpringer
- Año de publicación2018
- ISBN 10 3319715550
- ISBN 13 9783319715551
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas194
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Designing Luxury Brands. The Science of Pleasing Customers' Senses.
Publicado por
Cham, Springer., 2018
ISBN 10: 3319715550
ISBN 13: 9783319715551
Antiguo o usado
Tapa dura
Librería: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
XXII, 170 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Management for Professionals. Sprache: Englisch. Nº de ref. del artículo: 4224CB
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EUR 30,00
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Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals)
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Book is in NEW condition. 0.9. Nº de ref. del artículo: 3319715550-2-1
Cantidad disponible: 1 disponibles