Social Media in Politics: Case Studies on the Political Power of Social Media: 13 (Public Administration and Information Technology) - Tapa blanda

From the book reviews:

“Divided into three sections, ‘The Political Power of Social Media,’‘Using Social Media in Electoral Marketing,’ and ‘Social Media in Mobilizing People for Riots and Revolutions,’ the international case studies will be interesting to political and social scientists, as well as students of the social aspects of information technology (IT).” (Brad Reid, Computing Reviews, August, 2014)

This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.