Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress - Tapa blanda

 
9783319298788: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Tapa blanda
ISBN 10: 331929878X ISBN 13: 9783319298788
Editorial: Springer, 2016

Esta edición ISBN ya no está disponible.

Sinopsis

Advertising Communication.- Business-to-Business Marketing.- Consumer Behavior.- Cross-Cultural Research.- Digital and Social Media Marketing.- Distribution and Supply Chain Management.- Entrepreneurship and Small Business.- Health and Social Marketing.- Innovation and Creativity.- Integrated Marketing Communication.- International Marketing.- Luxury, Fashion and Wine Marketing.- Marketing Strategy.- Pricing and Price-Related Issues.- Product and Branding Strategies.- Relationship Marketing.- Retailing.- Selling and Sales Management.- Sensory Marketing.- Services Marketing.- Tourism and Hospitality.

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Editorial
Springer
Año de publicación
2016
Idioma
Inglés
ISBN 10 
331929878X
ISBN 13 
9783319298788
Encuadernación
Paperback
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9783319298764: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (Developments in ... of the Academy of Marketing Science)

Edición Destacada

ISBN 10:  3319298763 ISBN 13:  9783319298764
Editorial: Springer, 2016
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