Multimodal Metaphor (Applications of Cognitive Linguistics)

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9783110205152: Multimodal Metaphor (Applications of Cognitive Linguistics)

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Charles J. Forceville, Universiteit van Amsterdam, The Netherlands; Eduardo Urios-Aparisi, University of Connecticut, USA.

Review:

"Allein durch die Abdeckung des weitgespannten Ph nomenbereichs [...] ist der Bd. vor allem auch f r die Literatur- und Kulturwissenschaft u erst interessant ?und lesenswert."Thomas W genbauer in: Germanistik 3/4/2010

"Allein durch die Abdeckung des weitgespannten Phanomenbereichs [...] ist der Bd. vor allem auch fur die Literatur- und Kulturwissenschaft ausserst interessant ?und lesenswert."Thomas Wagenbauer in: Germanistik 3/4/2010"

"Allein durch die Abdeckung des weitgespannten Phanomenbereichs [...] ist der Bd. vor allem auch fur die Literatur- und Kulturwissenschaft auerst interessant ‒und lesenswert."
Thomas Wagenbauer in: Germanistik 3/4/2010

"Sobre este título" puede pertenecer a otra edición de este libro.

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Editorial: Mouton de Gruyter (2009)
ISBN 10: 3110205157 ISBN 13: 9783110205152
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Charles J. Forceville (editor), Eduardo Urios-Aparisi (editor)
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Descripción De Gruyter 2009-09-16, Berlin, 2009. hardback. Estado de conservación: New. Nº de ref. de la librería 9783110205152

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Charles J. Forceville
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Descripción De Gruyter Mouton Sep 2009, 2009. Buch. Estado de conservación: Neu. Neuware - 'Metaphor studies' has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society. 470 pp. Englisch. Nº de ref. de la librería 9783110205152

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Charles J. Forceville
Editorial: De Gruyter Mouton Sep 2009 (2009)
ISBN 10: 3110205157 ISBN 13: 9783110205152
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Descripción De Gruyter Mouton Sep 2009, 2009. Buch. Estado de conservación: Neu. Neuware - 'Metaphor studies' has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society. 470 pp. Englisch. Nº de ref. de la librería 9783110205152

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Charles J. Forceville
Editorial: De Gruyter Mouton Sep 2009 (2009)
ISBN 10: 3110205157 ISBN 13: 9783110205152
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Descripción De Gruyter Mouton Sep 2009, 2009. Buch. Estado de conservación: Neu. Neuware - 'Metaphor studies' has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society. 470 pp. Englisch. Nº de ref. de la librería 9783110205152

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Charles J. Forceville (Editor), Eduardo Urios-Aparisi (Editor)
Editorial: Mouton de Gruyter (2009)
ISBN 10: 3110205157 ISBN 13: 9783110205152
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Descripción Mouton de Gruyter, 2009. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX3110205157

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Forceville, Charles J. (Editor)/ Urios-Aparisi, Eduardo (Editor)
Editorial: Mouton De Gruyter (2009)
ISBN 10: 3110205157 ISBN 13: 9783110205152
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Descripción Mouton De Gruyter, 2009. Hardcover. Estado de conservación: Brand New. 1st edition. 470 pages. 9.25x6.75x1.25 inches. In Stock. Nº de ref. de la librería __3110205157

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Charles J. Forceville
Editorial: De Gruyter Mouton Sep 2009 (2009)
ISBN 10: 3110205157 ISBN 13: 9783110205152
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AHA-BUCH GmbH
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Descripción De Gruyter Mouton Sep 2009, 2009. Buch. Estado de conservación: Neu. Neuware - 'Metaphor studies' has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society. 470 pp. Englisch. Nº de ref. de la librería 9783110205152

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Charles J. Forceville
Editorial: Walter de Gruyter and Co (2009)
ISBN 10: 3110205157 ISBN 13: 9783110205152
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Descripción Walter de Gruyter and Co, 2009. HRD. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9783110205152

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