Artículos relacionados a Toolbox for Marketing and Management: Creative Concepts,...
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (Management for Professionals) - Tapa dura
Sinopsis
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later the managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 35 books including many from Springer. Among his latest books is the popular "Digital Darwinism" (Springer, 2015) co-authored with Karl-Heinz Land.
De la contraportada
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 87,42
EUR 17,09 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoComprar nuevo
Ver este artículo
EUR 78,61
EUR 5,16 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Toolbox for Marketing and Management: Creative Concepts,...
Imagen de archivo
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (Management for Professionals)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9783030138226_new
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Toolbox for Marketing and Management
Publicado por
Springer International Publishing, 2019
ISBN 10: 3030138224
ISBN 13: 9783030138226
Nuevo
Tapa dura
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents a comprehensive how-to guide to the most powerful tools for marketing and managementCovers the areas of analysis, forecast, creative thinking, agile management, and strategy developmentOffers guide. Nº de ref. del artículo: 267123868
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Toolbox for Marketing and Management
Publicado por
Springer International Publishing Mai 2019, 2019
ISBN 10: 3030138224
ISBN 13: 9783030138226
Nuevo
Tapa dura
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications. 280 pp. Englisch. Nº de ref. del artículo: 9783030138226
Cantidad disponible: 2 disponibles
Imagen del vendedor
Toolbox for Marketing and Management : Creative Concepts, Forecasting Methods, and Analytical Instruments
Publicado por
Springer International Publishing, 2019
ISBN 10: 3030138224
ISBN 13: 9783030138226
Nuevo
Tapa dura
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications. Nº de ref. del artículo: 9783030138226
Cantidad disponible: 1 disponibles
Imagen del vendedor
Toolbox Für Marketing Und Management : Creative Concepts, Forecasting Methods, and Analytical Instruments
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 35144019-n
Cantidad disponible: 15 disponibles
Imagen de archivo
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (Management for Professionals)
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9783030138226
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Toolbox Für Marketing Und Management : Creative Concepts, Forecasting Methods, and Analytical Instruments
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 35144019
Cantidad disponible: 15 disponibles
Imagen del vendedor
Toolbox for Marketing and Management
Publicado por
Springer International Publishing, Springer International Publishing Mai 2019, 2019
ISBN 10: 3030138224
ISBN 13: 9783030138226
Nuevo
Tapa dura
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Neuware -Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ¿real-life¿ tools and applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch. Nº de ref. del artículo: 9783030138226
Cantidad disponible: 2 disponibles
Imagen de archivo
Toolbox For Marketing And Management : C
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: V9783030138226
Cantidad disponible: 15 disponibles
Imagen de archivo
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Brand New. 282 pages. 9.25x6.10x0.79 inches. In Stock. Nº de ref. del artículo: x-3030138224
Cantidad disponible: 2 disponibles