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This book is an essential part of the tool kit for anyone who really wants to be a skilled advocate. It is an investment in you, your career, and your clients. If you cannot attend training with Brian and Marsha in person, this book is the next best thing. Jami Wintz McKeon, chair, Morgan Lewis"
"The Articulate Advocate" remains the single must-have manual on courtroom speaking. Both seasoned and new litigators will benefit from reading it and practicing Johnson and Hunter s tested techniques. It changed my entire approach to trial and it will do the same for you. Brian D. Liddicoat, The Law Offices of Brian D. Liddicoat, Corralitos, CA"
It is such an excellent guide to improving advocacy skills. Feels like legal yoga. John M. Zwier, Carlson Caspers, Minneapolis, MN"
It s impossible to imagine a more complete or more accessible book on the subject of courtroom presentation skills. "The Articulate Advocate" belongs on every trial lawyer s shelf of go to materials and every lawyer should go to it often! Hon. Robert L. McGahey, Jr., District Judge, Second Judicial District, Denver, CO"
An advocate may know what to say but is only effective when he or she knows how to be persuasive. Combining fact with know-how to persuade judges, juries, and arbitrator, the book teaches immediately useful techniques such as how to channel the initial adrenaline buzz, grab and hold the fact finder’s attention, gesture while speaking, speaking in phrases, and polishing the persuasive style. Based on 25 years of experience from coaching practitioners, this guide integrates cutting edge discoveries in human factors, gesture studies, linguistics, neuroscience, and sports psychology to give litigators a competitive edge. This brand new edition includes all new illustrations and new information on motions, arbitrations, and appeals.
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