Practical Modern Hair Science is a definitive guide for translating hair science knowledge into practical applications. This is not just a reference book. It will not collect dust on your shelf. You will USE this book.
A practical approach to understanding the science behind your formulations empowers you with that extra edge.
The impressive ensemble of chapter authors including the editors, Randall Wickett and Trefor Evans, were selected for their years of experience and significant expertise in their respective fields of interest. Noted experts, trend-setters and pioneers such as Alan Swift, Jennifer Marsh, Robert Lochhead, Roger McMullen, Crisan Popescu, Tom Dawson, and others share in-depth, detailed discussions on various important aspects of hair science.
Where else can you find a vast wealth of information, drawn from decades of hands-on experience, condensed and critically assessed in fifteen chapters?
Practical Modern Hair Science includes the underlying fundamental science of hair while recognizing that the ultimate reason for acquiring this knowledge relates to a desire to create successful products that will be sold to customers. It highlights topical issues and current trends within the industry. It respects historical literature, while drawing attention to recent learning combining good old science with cutting-edge innovation.
Explore and examine the following:
The Structure and Chemistry of Human Hair
Hair Growth, Development, and Loss
Shampoo and Conditioner Science
Hair Color Science
Visual Properties of Hair
Effects of Aging on Hair
Hair Product Claims
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Trefor Evans, PhD, has spent more than 20 years in the hair care industry, working primarily in the product development labs of Helene Curtis and Unilever. He is presently Director of Measurement Services at TRI-Princeton. During his time in the consumer goods industry, he supported the development, launch, and maintenance of many international hair care products and brands across virtually all categories. In his current role at TRI, he is the first point of contact for clients looking to utilize the services of the Institute. His daily activities involve partnering with a wide variety of companies from the hair care arena to provide contract testing, contract research, and consulting services. In addition, he also organizes, facilitates, and teaches TRI's two annual hair training classes. He has authored numerous articles in peer-reviewed journals and trade magazines, and his research activities have twice been recognized by the Society of Cosmetic Chemists, earning Evans both the Caudelli and Shaw Mudge Awards.
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