Designing

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9781932026146: Designing

Renowned for some of the most famous logos and corporate identities including Mobil, PBS, and NBC, designing: presents the work of Chemayeff & Geismar.

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Among the leaders in design for more than forty years, New York-based Chermayeff & Geismar Inc. advocates that simple, effective design is a process that begins with an understanding of a problem and leads to a design solution that is succinct, memorable and appropriate. Many of the firm’s designs have received worldwide acclaim. Quite a few have become part of the visual landscape that all of us see and respond to daily. The firm has received the highest design awards for its clients from all major professional organizations, and their work is exhibited throughout the world.

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Beginning with words: Expressing ideas typographically

Designers communicate with form, color, images, and composition. Writers communicate with words. When the two work in tandem, they are a powerful team. Finding visual possibilities within the text combines the art of language with the language of art. The result is an added layer of meaning and nuance that neither medium can easily convey on its own. Fundamentally, graphic design is about presenting the printed word. So, in a sense, tinkering with typography is just returning to our roots—and giving those roots a playful twist.

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Ivan Chermayeff, Tom Geismar, Steff Geis
Editorial: Chermayeff & Geismar (2003)
ISBN 10: 1932026142 ISBN 13: 9781932026146
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción Chermayeff & Geismar, 2003. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P111932026142

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