The Toyota Way in Sales and Marketing - Tapa blanda

Mr. Yoshio Ishizaka joined Toyota in 1964 on earning a degree in law from Tokyo’s Hitotsubashi University. His career has centered on overseas business, and he has served two extended stints at Toyota operations outside Japan: six years in Australia in the late 1970s and four years in the United States in the late 1980s.Mr. Ishizaka served as Senior Vice President and Chief Coordinating Officer of Toyota Motor Sales, U.S.A., Inc. from 1986 to 1990, while helping to develop the special project that became the Lexus Division.Mr. Ishizaka then became General Manager of the Europe division at Toyota in 1990. In that position, he supervised accelerating efforts to build an integrated, local organization in Europe to support expanded manufacturing, marketing, and product development there. Named to Toyota’s Board of Directors in 1992, Mr. Ishizaka returned to the U.S. sales arm to serve as President from 1996 to 1999. He returned to Japan in 1999, whereupon he was promoted to Senior Managing Director in charge of overseas operations. In 2001, he became Executive Vice President of Toyota, and in 2005, he became Senior Advisor to the Board of Directors to Toyota A native of Tokyo, where he was born in 1940, Mr. Ishizaka now resides in Kawasaki, Kanagawa Prefecture with his wife Teruko. He enjoys fishing and taking long walks, and he also likes to watch movies. The Ishizakas have three sons.