Bruce Bendinger The Copy Workshop Workbook

ISBN 13: 9781887229395

The Copy Workshop Workbook

4,05 valoración promedio
( 39 valoraciones por Goodreads )
 
9781887229395: The Copy Workshop Workbook

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

"One of Chicago's creative superstars." He was an award-winning copywriter - first at JWT, then Dave Kennedy (co-founder of Wieden + Kennedy, the Nike agency). Then he became the youngest-ever VP Creative Director at Leo Burnett.
As a "Creative Consultant," he helped Apple Computer with strategy systems, recorded with Rock & Roll legends, and was Creative Director for a President of the United States.

Review:

"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This.

"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky

"Now digitally enhancing the chances that you won't suck" --Jeff Goodby - Goodby Silverstein & Partners

"Don't read this book. It has too many of our secrets." --Alex Bogusky - Crispin Porter + Bogusky

"Bruce's book is a great introduction to a craft that is partly art, partly business, and he addresses both in full measure." --Luke Sullivan. Author - Hey Whipple, Squeeze This.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Bendinger, Bruce
Editorial: The Copy Workshop
ISBN 10: 1887229396 ISBN 13: 9781887229395
Nuevos PAPERBACK Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción The Copy Workshop. PAPERBACK. Estado de conservación: New. 1887229396 New Condition. Nº de ref. de la librería NEW7.0799582

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 52,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,22
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Bendinger, Bruce
Editorial: The Copy Workshop
ISBN 10: 1887229396 ISBN 13: 9781887229395
Nuevos Tapa blanda Cantidad: 1
Librería
Ohmsoft LLC
(Lake Forest, IL, Estados Unidos de America)
Valoración
[?]

Descripción The Copy Workshop. Estado de conservación: New. Worldwide shipping. FREE fast shipping inside USA (express 2-day delivery also available). Tracking service included. Ships from United States of America. Nº de ref. de la librería 1887229396

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 57,44
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Bruce Bendinger
Editorial: Copy Workshop (2009)
ISBN 10: 1887229396 ISBN 13: 9781887229395
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Copy Workshop, 2009. Paperback. Estado de conservación: Brand New. 4th edition. 480 pages. 9.10x7.40x1.30 inches. In Stock. Nº de ref. de la librería 1887229396

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 82,61
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío