This classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields. It is the first comprehensive text one event management with systematic coverage of, planning, leadership, organization, coordination, programming, humand resurces and volunteers, financing, marketing, evaluation, impact management. Contains a comprehesive bibliograph, over 600 entries and a detailed index.
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Donald Philip Getz, Ph.D., is Professor of Tourism and Hospitaoity Management at the Univ of Calgary. He specializes in event management and event touris, tourism planning, rural and resort tourism, destination management, and impact evaluation.
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Descripción Cognizant Communication Corp, 1997. Estado de conservación: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Nº de ref. de la librería 6035202
Descripción Cognizant Communication Corp, 1997. Estado de conservación: Very Good. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP82932555