Sinopsis
In most mature businesses, new technologies and new marketing approaches can only achieve a temporary competitive edge because they are quickly copied by rivals. A company's real competitive advantage lies in building a flexible organization which is able to respond quickly to the changing business environment. This collection of real-life experiences has been selected to show how companies of all types have tackled these issues. Top managers tell in their own words how they have handled organizational change in household name companies. Contributors include: Charles Allen (Chief Executive Granada TV), George Medley (Director WWF), Sir Malcolm Field and Dr Kevin Hawkins (WH Smith).
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Reseña del editor
In most mature businesses, new technologies and new marketing approaches can only achieve a temporary competitive edge because they are quickly copied by rivals. A company's real competitive advantage lies in building a flexible organization which is able to respond quickly to the changing business environment. This collection of real-life experiences has been selected to show how companies of all types have tackled these issues. Top managers tell in their own words how they have handled organizational change in household name companies. Contributors include: Charles Allen (Chief Executive Granada TV), George Medley (Director WWF), Sir Malcolm Field and Dr Kevin Hawkins (WH Smith).
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Successful Change Strategies: Learning from Chief Executives
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Director Books 01/05/1994, 1994
ISBN 10: 1870555708
ISBN 13: 9781870555708
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Successful Change Strategies: Learning from Chief Executives
Publicado por
Director Books 01/05/1994, 1994
ISBN 10: 1870555708
ISBN 13: 9781870555708
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
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