Understanding Business Marketing and Purchasing

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9781861527691: Understanding Business Marketing and Purchasing

Business marketing and business markets have been neglected by writers on marketing and marketing strategy. Perhaps it is because they lack the glamour of superficial excitement of consumer marketing and advertising. Business marketing has subsisted on ideas that have been borrowed from consumer marketing and these have restricted our understanding of what really happens in the area.Understanding Business Markets highlights the interaction between active business buyers and sellers and sheds light on the network of relationships that make up business markets. This collection of articles covers all aspects of business and marketing in an international context and features contributions by the leading authorities on Business and Relationship Marketing. The third edition provides a comprehensive coverage of new ideas on business marketing and purchasing for both academics and students. It has been radically revised, with an expanded introduction explaining the nature of business relationships and networks. Around one third of the articles in the five sections of the book have been changed to incorporate the best of recent writing as well as a number of classic influential articles. Newly included articles include, Hakansson and Ford, 'How should companies interact?', Gadde and Snehota, 'Making the most of suppliers' and 'Naude and Buttle, Assessing Relationship Quality'. Understanding Business Markets is essential reading for academics, students and researchers.The third edition of the most popular alternative to Business Marketing texts.Compiled by and for the most influential group of Industrial Marketing academics, the Industrial Marketing and Purchasing Group (IMP).

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About the Author:

David Ford, Professor of Marketing, University of Bath

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David I. Ford
Editorial: Bloomsbury Publishing PLC, United Kingdom (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
Nuevos Paperback Cantidad: 10
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2001. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners. Nº de ref. de la librería AAV9781861527691

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David Ford
Editorial: Thomson Learning 2001-12-15 (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
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Descripción Thomson Learning 2001-12-15, 2001. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-CEN-00000574

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David I. Ford
Editorial: Bloomsbury Publishing PLC, United Kingdom (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
Nuevos Paperback Cantidad: 10
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The Book Depository US
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2001. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners. Nº de ref. de la librería AAV9781861527691

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Ford, David
Editorial: Cengage Learning (2001)
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Descripción Cengage Learning, 2001. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9781861527691

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Ford, David
Editorial: Cengage Learning (2016)
ISBN 10: 1861527691 ISBN 13: 9781861527691
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Descripción Cengage Learning, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9781861527691_lsuk

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Ford, David
Editorial: Thomson Learning Emea (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
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Descripción Thomson Learning Emea, 2001. Paperback. Estado de conservación: Brand New. 3rd edition. 585 pages. 9.50x7.25x1.50 inches. In Stock. Nº de ref. de la librería __1861527691

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David Ford
Editorial: Cengage Learning EMEA (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
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Descripción Cengage Learning EMEA, 2001. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M1861527691

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