Understanding Business Marketing and Purchasing

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9781861527691: Understanding Business Marketing and Purchasing

This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

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About the Author:

David Ford, Professor of Marketing, University of Bath

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1.

David Ford
Editorial: Thomson Learning 2001-12-15 (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
Nuevos Cantidad: 5
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Chiron Media
(Wallingford, Reino Unido)
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Descripción Thomson Learning 2001-12-15, 2001. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-CEN-00000574

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2.

David I. Ford
Editorial: Bloomsbury Publishing PLC, United Kingdom (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2001. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners. Nº de ref. de la librería AAV9781861527691

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3.

David I. Ford
Editorial: Bloomsbury Publishing PLC, United Kingdom (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
Nuevos Paperback Cantidad: 10
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The Book Depository US
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Descripción Bloomsbury Publishing PLC, United Kingdom, 2001. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners. Nº de ref. de la librería AAV9781861527691

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Ford, David
Editorial: Cengage Learning (2016)
ISBN 10: 1861527691 ISBN 13: 9781861527691
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Descripción Cengage Learning, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9781861527691_lsuk

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5.

Ford, David
Editorial: Cengage Learning (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
Nuevos Cantidad: > 20
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Books2Anywhere
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Descripción Cengage Learning, 2001. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9781861527691

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6.

Ford, David
Editorial: Thomson Learning Emea (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
Nuevos Paperback Cantidad: 1
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Revaluation Books
(Exeter, Reino Unido)
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Descripción Thomson Learning Emea, 2001. Paperback. Estado de conservación: Brand New. 3rd edition. 585 pages. 9.50x7.25x1.50 inches. In Stock. Nº de ref. de la librería __1861527691

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7.

David Ford
Editorial: Cengage Learning EMEA (2001)
ISBN 10: 1861527691 ISBN 13: 9781861527691
Nuevos Paperback Cantidad: 1
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Irish Booksellers
(Rumford, ME, Estados Unidos de America)
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Descripción Cengage Learning EMEA, 2001. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M1861527691

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