The Brain Sell: When Science Meets Shopping

3,84 valoración promedio
( 69 valoraciones por Goodreads )
 
9781857886016: The Brain Sell: When Science Meets Shopping
Ver todas las copias de esta edición ISBN.
 
 

Book by Lewis David

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

Full of the fruits of years of intensive testing, and anyone can benefit from it, including consumers themselves. Who does not want to know how the big companies brainwash us in to buying their products? Marketers have even more to learn, whether they work in digital marketing or whether they focus on the bricks and mortar experience. A rare 10/10 rating The Brain Sell changes the way you look at the world and stays ingrained in your brain forever. * Social Bookshelves * Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colours, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things. * Scientific American Book Round-Up * A fascinating and candid guide to the ways in which neuroscience is now being used in marketing, which anyone interested in understanding shopping - their own or other people's - would benefit from reading. -- Phillip Graves, author of Consumerology The science of shopping uncovered... Using science to seduce us to shop is now big business... now, retailers are getting help from the great minds of neuroscience. In his new book The Brain Sell, Dr David Lewis outlines the ways science has infiltrated the world of shopping to get us spending more. You may call it manipulation, they call it neuro-marketing. Here are four of the main tricks of the trade: 1) Creating want-needs, 2) Atmospherics, 3) Humanics, 4) Emotional engineering -- Rosamund Urwin * Evening Standard * Every year billions are poured into influencing customers around the world. The Brain Sell looks at the scientific techniques that can be used to track and influence shoppers. The opportunity for retailers is to do the thinking for shoppers - make it as easy as possible to choose a product or engineer an emotion around it that will make it seem a straightforward choice. * Retail Week * The book shows in fascinating detail, virtually every aspect of your shopping experience may well have been scientifically, psychologically, controlled with the aim of triggering complex emotional responses. An illuminating insight into exactly how they do it and the scientific research that helps them do it. * MENSA Magazine * It s a captivating read that's not just educational it will help you explain the "art" of what you do in "scientific" terms a very valuable skill. After a brief neuromarketing history lesson, the book covers how understanding the brain and emotional reactions has applications not just in shop layouts but in all aspects of brand-building, interactive marketing and gamification. -- Mat Braddy, Chief Marketing Officer for Just Eat * Marketing Magazine * David Lewis is pre-eminent among... marketing gurus. He is known as the father of neromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming. * Financial Times *

Reseña del editor:

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Lewis, David
Publicado por Nicholas Brealey (2013)
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo Paperback Cantidad disponible: 1
Librería
Letusbegin
(Ossining, NY, Estados Unidos de America)
Valoración
[?]

Descripción Nicholas Brealey, 2013. Paperback. Condición: New. New Paperback! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from warehouse, sealed in plastic, exact artwork as listed, Nº de ref. del artículo: 172180619027

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 9,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

David Lewis
Publicado por Nicholas Brealey Publishing (2014)
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo Trade Paper Cantidad disponible: 1
Librería
DM&M Booksellers
(Rodeo, CA, Estados Unidos de America)
Valoración
[?]

Descripción Nicholas Brealey Publishing, 2014. Trade Paper. Condición: New. NEW BOOK!. Book. Nº de ref. del artículo: 7o38y

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 9,46
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

David Lewis
Publicado por Hodder Stoughton General Division, United Kingdom (2014)
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo Paperback Cantidad disponible: 10
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción Hodder Stoughton General Division, United Kingdom, 2014. Paperback. Condición: New. Language: English . Brand New Book. Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it. Nº de ref. del artículo: AA69781857886016

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,99
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Lewis, David
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo Cantidad disponible: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2013. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: KB-9781857886016

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 10,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

David Lewis
Publicado por Hodder Stoughton General Division, United Kingdom (2014)
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo Paperback Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Hodder Stoughton General Division, United Kingdom, 2014. Paperback. Condición: New. Language: English . Brand New Book. Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it. Nº de ref. del artículo: AA69781857886016

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 13,94
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Lewis, David
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo Cantidad disponible: 3
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2013. PAP. Condición: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: IB-9781857886016

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 11,00
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Lewis, David
Publicado por Nicholas Brealey
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo PAPERBACK Cantidad disponible: 1
Librería
Booklot COM LLC
(Philadelphia, PA, Estados Unidos de America)
Valoración
[?]

Descripción Nicholas Brealey. PAPERBACK. Condición: New. 1857886011. Nº de ref. del artículo: Z1857886011ZN

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Lewis, David
Publicado por Nicholas Brealey
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo PAPERBACK Cantidad disponible: 1
Librería
Mega Buzz
(Bensalem, PA, Estados Unidos de America)
Valoración
[?]

Descripción Nicholas Brealey. PAPERBACK. Condición: New. 1857886011. Nº de ref. del artículo: Z1857886011ZN

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Lewis, David
Publicado por Nicholas Brealey
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo PAPERBACK Cantidad disponible: 1
Librería
Best Bates
(Bensalem, PA, Estados Unidos de America)
Valoración
[?]

Descripción Nicholas Brealey. PAPERBACK. Condición: New. 1857886011. Nº de ref. del artículo: Z1857886011ZN

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Lewis, David
Publicado por Nicholas Brealey
ISBN 10: 1857886011 ISBN 13: 9781857886016
Nuevo PAPERBACK Cantidad disponible: 1
Librería
Bookhouse COM LLC
(Philadelphia, PA, Estados Unidos de America)
Valoración
[?]

Descripción Nicholas Brealey. PAPERBACK. Condición: New. 1857886011. Nº de ref. del artículo: Z1857886011ZN

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda