Selling the Work Ethic: From Puritan Pulpit to Corporate PR

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9781856498852: Selling the Work Ethic: From Puritan Pulpit to Corporate PR
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Book by Beder Sharon

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'Everyone will find breadth, insight and challenge this is a case of scholarship in service of citizenship' - Enterprise and Society 'It is rare for a book to so neatly resolve a paradox, while at the same time providing sufficient data for the reader to make the case to others. If you have ever felt an affinity for the lilies of the field, or have already made the seemingly so difficult decision to step off the work-consumption treadmill, then this is the book for you' - The Ecologist 'Beder's racy style and critical perspective make for engaging reading' - Social Development Issues, 2002 Critical Praise for Sharon Beder's previous book 'Global Spin' 'Beder's analysis is comprehensive, steely and clinical.' - Harold Pinter, naming it as one of his favourite books of the year, The Guardian 'If you beg, steal, borrow or buy only one book this year, make it this one - it is the most important contribution to the environmental debate I have read.' - David Edwards, The Ecologist 'It is hard to find words sufficiently enthusiastic to describe Sharon Beder's new book... This is a must read, not just for environmentalists, but for everyone who doesn't have a vested interest in the continued destruction of our planet.' - Allen Myers, Green Left Weekly 'If you care a fig for either democracy or the environment then Global Spin is a book for you. It is a thorough - and thoroughly shocking - account of the sophisticated techniques being used around the world to undermine environmentalism and reset the agenda to status quo.' - New Internationalist ...Beder's racy style and critical perspective make for engaging reading."--Social Development Issues, 2002

Reseña del editor:

Work and production have become ends in themselves. Material affluence is accompanied by increasing levels of stress, insecurity, depression, crime, and drug taking. Escalating production and consumption are destroying the environment on which life itself depends. Yet people are so concerned to keep their jobs that they are willing to do what their employers require of them even if they believe it is wrong or environmentally destructive. The social benefit of having the majority of able-bodied people in a society working hard all week goes unquestioned, particularly by those who work hardest. Few people today can imagine a society that does not revolve around work. How did paid work come to be so central to our lives? Why is it that so many people wouldn't know what to do with themselves or who they were if they did not have their jobs? In this major new book, Sharon Beder unearths the origins and the practices of a triumphant culture of work in which the wealthy are respected and inequality is justified. Dr Beder shows that these values are neither natural nor inevitable. They have been actively promoted -- through religious preaching, corporate propaganda, the education system, and socialisation -- by those who benefit most from them. Selling The Work Ethic provides an absorbing account and critique of this central aspect of modern capitalist society. Prompted by her conviction that humanity needs to unlearn and change these powerfully held but now pathological values if we are to reverse the declining quality of life in industrial society, Dr Beder illuminates the impasse we are now in.

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9781856498845: Selling the Work Ethic: From Puritan Pulpit to Corporate PR

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ISBN 10:  1856498840 ISBN 13:  9781856498845
Editorial: Zed Books Ltd, 2001
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