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Sinopsis
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
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Acerca del autor
Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing Concepts for Libraries and Information Services
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Marketing Concepts for Libraries and Information Services
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Marketing Concepts for Libraries and Information Services
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Taylor & Francis Group, 2002
ISBN 10: 1856044262
ISBN 13: 9781856044264
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Marketing Concepts for Libraries and Information Services
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Marketing Concepts for Libraries and Information Services
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Taylor & Francis Group, 2002
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ISBN 13: 9781856044264
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