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Sinopsis
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
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A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
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The Image of a Company: Manual for Corporate Identity
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Phaidon Press (edition First Edition), 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Hardcover. Condición: Good. First Edition. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Nº de ref. del artículo: 1854544047-11-1
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The Image of a Company: Manual for Corporate Identity
Publicado por
Phaidon Press, 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de America
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Condición: Good. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Nº de ref. del artículo: Y-004-2898
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The Image of a Company: Manual for Corporate Identity
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Phaidon Press, 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
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Condición: good. Fast Free Shipping â" Good condition book with a firm cover and clean, readable pages. Shows normal use, including some light wear or limited notes highlighting, yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included. Nº de ref. del artículo: GWV.1854544047.G
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The Image of a Company : Manual for Corporate Identity
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Phaidon Press, 1994
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ISBN 13: 9781854544049
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 16574978-6
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Imagen de archivo
The Image of a Company : Manual for Corporate Identity
Publicado por
Phaidon Press, 1994
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38595609-20
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The Image of a Company: Manual for Corporate Identity
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V+K Publishing, 1990
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. Nº de ref. del artículo: 9970124
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The Image of a Company: Manual for Corporate Identity
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Architecture Design and Technology Press, 1990
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781854544049. Nº de ref. del artículo: 9865128
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The image of a company: manual for corporate identity
Publicado por
Phaidon Press Ltd, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: Cotswold Internet Books, Cheltenham, Reino Unido
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English text. 1st edition. A bright, tidy large format book. Dust jacket a bit edge worn with repaired tears, no losses. Used - Very Good. VG hardback in Good dust jacket. Nº de ref. del artículo: BOOKS267489I
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The Image of a company : manual for corporate identity
Publicado por
London : Architecture Design and Technology Press, 1990
ISBN 10: 1854544047
ISBN 13: 9781854544049
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Librería: MW Books Ltd., Galway, Irlanda
Calificación del vendedor: 5 de 5 estrellas
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. Nº de ref. del artículo: 241689
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The Image of a Company: Manual for Corporate Identity
Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
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Hardcover. Condición: New. Nº de ref. del artículo: Abebooks457791
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