Advertising and Promotion: An Integrated Marketing Communications Approach

3,56 valoración promedio
( 9 valoraciones por Goodreads )
 
9781849201469: Advertising and Promotion: An Integrated Marketing Communications Approach

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Chris Hackley is Professor of Marketing at the School of Management, Royal Holloway University of London, UK. 

Chris Hackley was the first Chair in Marketing to be appointed at Royal Holloway University of London, in 2004. Prior to that he was head of the Marketing subject group at the University of Birmingham, UK. His PhD from Strathclyde University (AACSB), Scotland, focused on the creative development process in top advertising agencies. He teaches and researches in advertising, marketing, and consumer cultural policy. Chris has published his work in some 200 books, research articles, features, reports, conference papers and presentations. He has consulted on UK alcohol policy with the UK Government Cabinet Office and the Department of Health, and with commercial organisations such as ITV, Sky Media, Channel 4 TV, New Media Group and the Huffington Post on topics including product placement and native advertising. Professor Hackley is a regular contributor to print and broadcast media on marketing and consumer policy topics with more than 100 media appearances and mentions. He has been interviewed on alcohol policy and media policy for BBC TV, ITV, BBC Radio 4, and Channel 4 TV, and his joint research has been mentioned in most UK national newspapers, and also in some overseas publications such as the Melbourne Age, Harvard Business Review, and The Times of India.   

Review:

'This book is a well-written and very useful textbook for students of advertising. The book is "written with student needs in mind", and students will definitely get value for money. It offers profound insights into the advertising business from a managerial and a cultural and social perspective, and with its examples, inserts, chapter review questions, case studies and specific case study questions and glossary and website, it should be an excellent textbook for teachers of the subject as well, as they actually have an almost entire semester plan at their hands' - Martin Nielsen Corporate Communications: An International Journal

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Hackley, Chris
Editorial: SAGE Publications Ltd (2010)
ISBN 10: 1849201463 ISBN 13: 9781849201469
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications Ltd, 2010. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P111849201463

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,16
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,67
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Hackley, Chris
ISBN 10: 1849201463 ISBN 13: 9781849201469
Nuevos Paperback Cantidad: 1
Librería
Big River Books
(Powder Springs, GA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Brand New! We ship daily Monday - Friday!. Nº de ref. de la librería 1EY7SO002XWT

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,92
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Hackey, Christopher E.
Editorial: Sage Pubns Ltd (2010)
ISBN 10: 1849201463 ISBN 13: 9781849201469
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Sage Pubns Ltd, 2010. Paperback. Estado de conservación: Brand New. 2nd edition. 333 pages. 9.00x7.00x0.75 inches. In Stock. Nº de ref. de la librería 1849201463

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 92,11
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,78
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío