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Sinopsis
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
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Acerca del autor
Duncan Watts is a principal research scientist at Yahoo! Research, and a former professor of sociology at Columbia University. His research on social networks and collective dynamics has appeared in a wide range of academic journals, including Nature, Science, and the American Journal of Sociology. He is also the author of two previous books, Six Degrees: The Science of a Connected Age; and Small Worlds: The Dynamics of Networks between Order and Randomness. He lives in New York.
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Everything Is Obvious : Why Common Sense Is Nonsense
Publicado por
Atlantic Books, Limited, 2011
ISBN 10: 1848872143
ISBN 13: 9781848872141
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 6537980-6
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Everything Is Obvious : Why Common Sense Is Nonsense
Publicado por
Atlantic Books, Limited, 2011
ISBN 10: 1848872143
ISBN 13: 9781848872141
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP76575042
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Everything is Obvious: Why Common Sense is Nonsense
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Hardcover. Condición: Very Good. Everything is Obvious: Why Common Sense is Nonsense This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781848872141
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Everything is Obvious: Why Common Sense is Nonsense
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781848872141
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Everything Is Obvious: Why Common Sense Is Nonsense
Publicado por
Atlantic Books, 2011
ISBN 10: 1848872143
ISBN 13: 9781848872141
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Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781848872141. Nº de ref. del artículo: 9975583
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Everything is Obvious: Why Common Sense is Nonsense
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Atlantic Books, United Kingdom, London, 2011
ISBN 10: 1848872143
ISBN 13: 9781848872141
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Very Good. Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003788944
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