The Aging Consumer: Perspectives From Psychology and Economics (Marketing and Consumer Psychology Series)

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9781848728110: The Aging Consumer: Perspectives From Psychology and Economics (Marketing and Consumer Psychology Series)

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.

This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.

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About the Author:

Aimee Drolet is Associate Professor of marketing at UCLA, Anderson School of Business. She is a psychologist who studies consumer decision making. In particular her research focuses on the mental processes that underlie consumers’ judgements and choices. Much of her recent research is on elderly consumers.

Carolyn Yoon is Associate Professor of Marketing at the Ross School of Business, University of Michigan. She holds appointments as associate profess of psychology and as faculty associate in research center for Group Dynamics of the Institute for Social research. Her research centers on understanding memory, cognition and judgment processes across the lifespan in social and consumer related contexts. She is a leading expert in the field of consumer neuroscience.

Norbert Schwarz is Charles Horton Cooley Collegiate Professor of Psychology at the University of Michigan, where he holds positions as Professor of Marketing and Research professor in the Survery research center and theResearch center for Group Dynamics of the Institute for Social Research. His research focuses on human cognition, communication and judgment, including its implications for consumer behavior. He has received the Wilhelm Wundt Medal of the German Psychological Association for contributions to psychology as an experimental science.

Review:

"This book brings together in one volume wide ranging research into the changing consumption patterns of the aging population and the theoretical and practical implications of these changes. It is a scholarly approach to an under researched issue; it is likely to be taken by just about any 'self resepecting' academic library." - Susan Auty, Lancaster University, UK

"Despite the greying of the population (to which I can personally attest), too little has been done to examine the important intersection between research on aging and consumer research. Such work is critical due to the increased complexity of the world facing older consumers, including health, housing, retirement, and other important decisions. The chapters in this volume provide much needed insights into how age may moderate the typical findings of consumer research, which increases not only our understanding of this important segment but also the prospects for developing interventions that will enhance the lives of elderly consumers." - Jim Bettman, Duke University, USA

"First-rate, surprisingly frank, and genuinely entertaining - on a topic that is important now and will only increase in importance in the next decade. It's been a long time since there has been so enjoyable a book, so deeply entrenched in scientific findings, and it will be a long time until another like it comes along. The book is marvelous!" - Jennifer L. Aaker, Stanford University, USA

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Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 1848728115 ISBN 13: 9781848728110
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Descripción Taylor Francis Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book. At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis. Nº de ref. de la librería AA69781848728110

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Aimee Drolet (editor), Norbert Schwarz (editor), Carolyn Yoon (editor)
Editorial: Taylor and Francis 2010-07-09, New York |London (2010)
ISBN 10: 1848728115 ISBN 13: 9781848728110
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Descripción Taylor and Francis 2010-07-09, New York |London, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9781848728110

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Editorial: Routledge (2010)
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Descripción Routledge, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F9-9781848728110

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Descripción 2010. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9781848728110

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DROLET, AIMEE; SCHWARZ, NORBERT ; YOON, CAROLYN.
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Descripción Routledge, 2017. Paperback. Estado de conservación: NEW. 9781848728110 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE0215120

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Editorial: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 1848728115 ISBN 13: 9781848728110
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Descripción Taylor Francis Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis. Nº de ref. de la librería BTE9781848728110

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Editorial: Routledge (2010)
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Descripción Routledge, 2010. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P111848728115

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Descripción Routledge, 2010. Estado de conservación: New. Nº de ref. de la librería TV9781848728110

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Drolet, Aimee (Editor)/ Schwarz, Norbert (Editor)/ Yoon, Carolyn (Editor)
Editorial: Taylor & Francis (2010)
ISBN 10: 1848728115 ISBN 13: 9781848728110
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Descripción Taylor & Francis, 2010. Paperback. Estado de conservación: Brand New. 1st edition. 301 pages. 8.75x6.00x0.50 inches. In Stock. Nº de ref. de la librería __1848728115

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Descripción Routledge. PAPERBACK. Estado de conservación: New. 1848728115 New Condition. Nº de ref. de la librería NEW7.0778107

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