Pre-Suasion: A Revolutionary Way to Influence and Persuade

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( 2.324 valoraciones por Goodreads )
 
9781847941435: Pre-Suasion: A Revolutionary Way to Influence and Persuade
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Críticas:

"An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson." (Forbes)

"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)

"It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us." (David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit)

"Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena ... it is mind-blowing" (Management Today)

"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years." (Amy Cuddy, author of Presence)

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)

"Cialdini collates an impressive array of studies suitable for academic and general readers." (Books of the Year Times Higher Education)

"No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical." (Richard H. Thaler, co-author of Nudge and author of Misbehaving)

"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful." (Chip Heath, co-author of Switch and Made to Stick)

"Both accessible and intellectually rigorous" (Books of the Year The Times)

Reseña del editor:

NEW YORK TIMES BESTSELLER

An instant classic. Forbes
Utterly fascinating. Adam Grant, author of Originals and Give and Take
Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick


When it comes to persuasion, success can begin before you say a word.

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

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Robert B. Cialdini
Publicado por Cornerstone, United Kingdom (2017)
ISBN 10: 1847941435 ISBN 13: 9781847941435
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Descripción Cornerstone, United Kingdom, 2017. Paperback. Condición: New. Language: English . Brand New Book. NEW YORK TIMES BESTSELLER `An instant classic. Forbes `Utterly fascinating. Adam Grant, author of Originals and Give and Take `Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn t just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion , where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes even before they are asked. And as Cialdini reveals, it s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. `Mind-blowing. Management Today `Accessible and intellectually rigorous. Books of the Year, The Times `Fascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back. Nº de ref. del artículo: AAZ9781847941435

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Cialdini, Professor Robert B.
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Robert B. Cialdini
Publicado por Cornerstone, United Kingdom (2017)
ISBN 10: 1847941435 ISBN 13: 9781847941435
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Descripción Cornerstone, United Kingdom, 2017. Paperback. Condición: New. Language: English . Brand New Book. NEW YORK TIMES BESTSELLER `An instant classic. Forbes `Utterly fascinating. Adam Grant, author of Originals and Give and Take `Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn t just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion , where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes even before they are asked. And as Cialdini reveals, it s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. `Mind-blowing. Management Today `Accessible and intellectually rigorous. Books of the Year, The Times `Fascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back. Nº de ref. del artículo: AAZ9781847941435

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Cialdini, Robert
Publicado por Random House Business (2017)
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Descripción Random House Business, 2017. Condición: New. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . 2017. Paperback. . . . . . Nº de ref. del artículo: 9781847941435

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Cialdini, Robert
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Descripción Random House Business. Condición: New. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . 2017. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: 9781847941435

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Robert Cialdini
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Descripción Random House Business 2017-04-20, 2017. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-GRD-05568218

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Robert Cialdini
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