I want to change my boss's mind, but he won't listen.
I want to change the way we operate around here, but there are too many obstacles.
I want to make some changes in my life, but I'm scared they might not work out.
All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In Switch, best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.
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Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
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Condición: Bueno. : En 'Switch', los autores Chip y Dan Heath profundizan en la psique humana para explicar por qué nuestro deseo de mejorar las cosas a menudo se ve socavado por el escepticismo de los demás y por nuestra propia cautela y miedo. Argumentan que, una vez que entendemos cómo funciona nuestra mente, podemos tomar medidas prácticas para superar nuestra resistencia innata al cambio. Este libro ofrece pasos prácticos para lograr resultados extraordinarios en la vida personal y profesional. EAN: 9781847940315 Tipo: Libros Categoría: Negocios y Economía|Educación|Filosofía Título: Switch: How to Change Things When Change Is Hard Autor: Chip Heath| Dan Heath Editorial: Random House Idioma: en Páginas: 305 Formato: tapa blanda. Nº de ref. del artículo: Happ-2025-05-16-3d0dee20
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