The first requirement of The Economist is that it should be readily understandable. Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.
Readers are primarily interested in what you are saying. The way you say it may encourage them either to read on or to give up. If you want them to read on, then:
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The tenth edition of this bestselling guide to style is based on the house style manual of The Economist newspaper. It is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which The Economist is famous. The first section, which has been revised and updated to reflect current usage (or misusage), gives general advice on writing, points out common errors and clichés, offers guidance on the proper use of punctuation and grammar, helps with spelling and hyphens, and much more.
The second section highlights the important differences between American and British English syntax and punctuation, spelling and usage and has been thoroughly revised and updated.
The third section contains a range of useful reference material, which has been checked and revised, covering everything from business ratios and stock market indices to chemical elements, US presidents and British prime ministers. Some new additions are the Greek alphabet, mathematical symbols, the winter Olympic games and the solar system.
An essential book for anyone who writes reports, articles, books, letters or memoranda— or even shopping lists—The Economist Style Guide will enlighten, educate and amuse.
The Economist is one of the world's most notable magazines. Circulation in the United States and Canada is now more than 700,000 weekly.
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Descripción U.S.A.: Wiley, 2010. Hardcover. Estado de conservación: New. Estado de la sobrecubierta: New. 7009 Language: eng Language: eng Language: eng Language: eng Language: eng Language: eng. Nº de ref. de la librería 1876
Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P111846681758
Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB1846681758