Misbehaving: The Making of Behavioural Economics - Tapa dura

The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful and important book (Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow)

Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler (Malcolm Gladwell)

A long, genial, often humorous account of the progress of Behavioural Economics by one of its most gifted practitioners. Kahneman has described Thaler as lazy; he meant it as a compliment because Thaler's laziness means he concentrates only on the really important questions that get him out of bed in the morning... this is important stuff (Bryan Appleyard Sunday Times)

Gripping... a novelised intellectual history, replete with heroes and villains, triumphs and disasters, conflicts and comradeship... Thaler is a brilliant scholar, endlessly curious, empirically inclined and public spirited (Richard Reeves Guardian)

The economist who realized how crazy we are (Michael Lewis Bloomberg)

Robust enough intellectually to be a serious work of social science and a proper record of an important intellectual movement, Misbehaving is also fun for the general reader... a good book about an important topic (Daniel Finkelstein The Times)

Until now... there has been no account of how the subject developed. Professor Thaler was one of its founders, and with Misbehaving has set this right (Independent)

An enthralling history of behavioural economics

(Rohan Silva Evening Standard)

Professor Thaler's entertaining book provides an important reminder of both the challenges and opportunities that come from working across the sometimes artificial boundaries between academic disciplines (Jonathan A. Knee New York Times)

I would like everyone in business to buy this book and claim half the cost on expenses. The book is so enjoyable, it would be improper to claim more (Rory Sutherland, vice-chairman, Ogilvy & Mather UK)