I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.

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( 846 valoraciones por GoodReads )
 
9781845298876: I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
Críticas:

Rob Walker brilliantly deconstructs the Religion of Consumption. Love his column, couldn't put his book down. ( Paco Underhill, author of Why We Buy)

Will inspire you to examine your shopping trolley a little closer in future ( Buzz Magazine)

An enthralling review of the developing relationships between consumers and what they consumer ( Research magazine)

Reseña del editor:

Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we’re told. New York Times Magazine columnist Rob Walker argues that we’re experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before – creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel “virally”, whether by creating Internet video ads for Converse All Stars or “tagging” public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I’m with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I’m With the Brand tells the story of how what we buy has increasingly has come to define who we are.

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1.

Walker, Rob
Editorial: Constable (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
Nuevos Paperback Cantidad: 6
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Learnearly Books
(Doncaster, Reino Unido)
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[?]

Descripción Constable, 2008. Paperback. Estado de conservación: New. Rapidly dispatched worldwide from our clean, automated UK warehouse within 1-2 working days. Nº de ref. de la librería mon0000060569

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2.

Rob Walker
Editorial: Little, Brown Book Group, United Kingdom (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
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Descripción Little, Brown Book Group, United Kingdom, 2008. Paperback. Estado de conservación: New. 203 x 128 mm. Language: English . Brand New Book ***** Print on Demand *****. Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we re told. New York Times Magazine columnist Rob Walker argues that we re experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally , whether by creating Internet video ads for Converse All Stars or tagging public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I m with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I m With the Brand tells the story of how what we buy has increasingly has come to define who we are. Nº de ref. de la librería AAV9781845298876

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3.

Rob Walker
Editorial: Little, Brown Book Group, United Kingdom (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
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The Book Depository
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Descripción Little, Brown Book Group, United Kingdom, 2008. Paperback. Estado de conservación: New. 203 x 128 mm. Language: English . Brand New Book ***** Print on Demand *****.Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we re told. New York Times Magazine columnist Rob Walker argues that we re experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally , whether by creating Internet video ads for Converse All Stars or tagging public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I m with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I m With the Brand tells the story of how what we buy has increasingly has come to define who we are. Nº de ref. de la librería AAV9781845298876

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Walker, Rob
ISBN 10: 184529887X ISBN 13: 9781845298876
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97818452988760000000

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Rob Walker
Editorial: Little, Brown Book Group 2008-09-11, London (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
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Blackwell's
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Descripción Little, Brown Book Group 2008-09-11, London, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9781845298876

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Walker, Rob
Editorial: Constable & Robinson (2016)
ISBN 10: 184529887X ISBN 13: 9781845298876
Nuevos Paperback Cantidad: 1
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Ria Christie Collections
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Descripción Constable & Robinson, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9781845298876_lsuk

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7.

Rob Walker
ISBN 10: 184529887X ISBN 13: 9781845298876
Nuevos Paperback Cantidad: 1
Librería
Ria Christie Collections
(Uxbridge, Reino Unido)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Not Signed; Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told. New York Times Magazine columnist Rob Walker argues that we're experiencing a more important and las. book. Nº de ref. de la librería ria9781845298876_rkm

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Walker, Rob
Editorial: Constable (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
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Descripción Constable, 2008. Estado de conservación: New. Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 127 x 20. Weight in Grams: 266. The Secret Dialogue Between What We Buy and Who We are. 322 pages, black & white illustrations. Argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. This title introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJS. Dimension: 204 x 130 x 20. Weight: 378. . 2008. Paperback. . . . . . Nº de ref. de la librería V9781845298876

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Walker, Rob
Editorial: Constable
ISBN 10: 184529887X ISBN 13: 9781845298876
Nuevos Tapa blanda Cantidad: 1
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Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
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Descripción Constable. Estado de conservación: New. Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 127 x 20. Weight in Grams: 266. The Secret Dialogue Between What We Buy and Who We are. 322 pages, black & white illustrations. Argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. This title introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJS. Dimension: 204 x 130 x 20. Weight: 378. . 2008. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9781845298876

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10.

Rob Walker
Editorial: Little, Brown Book Group (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
Nuevos Cantidad: 1
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
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Descripción Little, Brown Book Group, 2008. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9781845298876

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