I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.

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9781845298876: I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
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Críticas:

Rob Walker brilliantly deconstructs the Religion of Consumption. Love his column, couldn't put his book down. (Paco Underhill, author of Why We Buy)

Will inspire you to examine your shopping trolley a little closer in future (Buzz Magazine)

An enthralling review of the developing relationships between consumers and what they consumer (Research magazine)

Reseña del editor:

Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told.

New York Times Magazine columnist Rob Walker argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest.

Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel "virally", whether by creating Internet video ads for Converse All Stars or "tagging" public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands.

In I'm with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.

I'm With the Brand tells the story of how what we buy has increasingly has come to define who we are.

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Walker, Rob
Publicado por Constable (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
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Descripción Constable, 2008. Paperback. Condición: New. Rapidly dispatched worldwide from our clean, automated UK warehouse within 1-2 working days. Nº de ref. del artículo: mon0000060569

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Rob Walker
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Descripción Little, Brown Book Group, United Kingdom, 2008. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we re told.New York Times Magazine columnist Rob Walker argues that we re experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally , whether by creating Internet video ads for Converse All Stars or tagging public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I m with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I m With the Brand tells the story of how what we buy has increasingly has come to define who we are. Nº de ref. del artículo: AAV9781845298876

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Rob Walker
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Descripción Little, Brown Book Group, United Kingdom, 2008. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****. Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we re told.New York Times Magazine columnist Rob Walker argues that we re experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally , whether by creating Internet video ads for Converse All Stars or tagging public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I m with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I m With the Brand tells the story of how what we buy has increasingly has come to define who we are. Nº de ref. del artículo: AAV9781845298876

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Walker, Rob
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Descripción Constable, 2008. Paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. del artículo: mon0001928596

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Descripción Constable, 2008. Condición: New. Nº de ref. del artículo: GH9781845298876

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Descripción Constable, 2008. Condición: New. book. Nº de ref. del artículo: ria9781845298876_rkm

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Walker, Rob
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Descripción Constable, 2008. Condición: New. Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 127 x 20. Weight in Grams: 266. The Secret Dialogue Between What We Buy and Who We are. 322 pages, black & white illustrations. Argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. This title introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Cateogry: (P) Professional & Vocational; (U) Tertiary Education (US: College). BIC Classification: KJS. Dimension: 204 x 130 x 20. Weight: 378. . 2008. Paperback. . . . . . Nº de ref. del artículo: V9781845298876

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Rob Walker
Publicado por Little, Brown Book Group (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
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Descripción Little, Brown Book Group, 2008. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: GB-9781845298876

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Rob Walker (author)
Publicado por Little, Brown 2008-09-11, London (2008)
ISBN 10: 184529887X ISBN 13: 9781845298876
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Descripción Little, Brown 2008-09-11, London, 2008. paperback. Condición: New. Nº de ref. del artículo: 9781845298876

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