The Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of

3,7 valoración promedio
( 54 valoraciones por Goodreads )
 
9781845280383: The Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of
Ver todas las copias de esta edición ISBN.
 
 

Tema: . Editorial: Howtobooks en 2005. Pags:270. Rustica.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Contents: Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;

Biografía del autor:

Cheryl D Rickman runs her own group of businesses with her partner James. The first company she started, WebCritique, a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. Her clients include AnitaRoddick.com, Business Link Wessex, Microsoft and Motorola.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 4,91
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Otras ediciones populares con el mismo título

9788129116802: The Small Business Start-up Workbook

Edición Destacada

ISBN 10:  8129116804 ISBN 13:  9788129116802
Editorial: Rupa & Co, 2010
Tapa blanda

Los mejores resultados en AbeBooks

1.

Dame Anita Roddick, Rickman, Cheryl D.
Publicado por How To Books (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Paperback Cantidad disponible: > 20
Librería
TotnesBooks
(Totnes, Reino Unido)
Valoración
[?]

Descripción How To Books, 2005. Paperback. Condición: New. BRAND NEW COPY - PLEASE SEE OUR OTHER TITLES BY THIS AUTHOR - TRUSTED DEVON (UK) BASED SELLER - IN STOCK -. Nº de ref. del artículo: mon0000670395

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 6,51
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,91
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Cheryl D. Rickman
Publicado por Little, Brown Book Group, United Kingdom (2006)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Paperback Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Little, Brown Book Group, United Kingdom, 2006. Paperback. Condición: New. Language: English . Brand New Book. In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they ve learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You ll learn how to: develop, research and plan the idea ; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. Contents: Introduction; 1. Where to Begin - What s the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups; Nº de ref. del artículo: AA29781845280383

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,17
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Cheryl D. Rickman
Publicado por Little, Brown Book Group, United Kingdom (2006)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Paperback Cantidad disponible: 10
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción Little, Brown Book Group, United Kingdom, 2006. Paperback. Condición: New. Language: English . Brand New Book. In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they ve learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You ll learn how to: develop, research and plan the idea ; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. Contents: Introduction; 1. Where to Begin - What s the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups; Nº de ref. del artículo: AA29781845280383

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,20
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Cheryl D. Rickman
Publicado por Robinson (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Tapa blanda Cantidad disponible: 1
Librería
Valoración
[?]

Descripción Robinson, 2005. Condición: New. Nº de ref. del artículo: GH9781845280383

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 13,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,75
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Cheryl D. Rickman, Dame Anita Roddick
Publicado por How To Books (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Paperback Cantidad disponible: 3
Librería
The Monster Bookshop
(Fleckney, Reino Unido)
Valoración
[?]

Descripción How To Books, 2005. Paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. del artículo: mon0000426424

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 11,44
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,46
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Cheryl D. Rickman
Publicado por Little, Brown Book Group
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Paperback Cantidad disponible: 5
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Little, Brown Book Group. Paperback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9781845280383

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 8,92
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,75
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Rickman, Cheryl D.
Publicado por Constable and Robinson (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Tapa blanda Cantidad disponible: 4
Librería
Valoración
[?]

Descripción Constable and Robinson, 2005. Condición: New. 2005. Paperback. A modern approach to business start-up, this book includes information on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. It provides a step-by-step guide to researching and formulating your business ideas, and planning the right marketing strategies. Num Pages: 288 pages, illustrations. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 243 x 172 x 19. Weight in Grams: 616. . . . . . . Nº de ref. del artículo: V9781845280383

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,74
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Cheryl D. Rickman
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Cantidad disponible: 3
Librería
Speedy Hen LLC
(Sunrise, FL, Estados Unidos de America)
Valoración
[?]

Descripción Condición: New. Bookseller Inventory # ST1845280385. Nº de ref. del artículo: ST1845280385

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 17,61
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Rickman, Cheryl D.
Publicado por Constable and Robinson
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo Tapa blanda Cantidad disponible: 4
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Constable and Robinson. Condición: New. 2005. Paperback. A modern approach to business start-up, this book includes information on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. It provides a step-by-step guide to researching and formulating your business ideas, and planning the right marketing strategies. Num Pages: 288 pages, illustrations. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 243 x 172 x 19. Weight in Grams: 616. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9781845280383

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 17,76
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Cheryl D. Rickman (author)
Publicado por Little, Brown 2005-05-27, Oxford (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevo paperback Cantidad disponible: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Little, Brown 2005-05-27, Oxford, 2005. paperback. Condición: New. Nº de ref. del artículo: 9781845280383

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 11,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,70
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda