The Small Business Start-Up Workbook: A step-by-step guide to starting the business you've dreamed of

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9781845280383: The Small Business Start-Up Workbook: A step-by-step guide to starting the business you've dreamed of

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan the idea; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

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About the Author:

Cheryl D Rickman runs her own group of businesses with her partner James. The first company she started, WebCritique, a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. Her clients include AnitaRoddick.com, Business Link Wessex, Microsoft and Motorola.

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1.

Dame Anita Roddick, Rickman, Cheryl D.
Editorial: How To Books (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevos Paperback Cantidad: > 20
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TotnesBooks
(Totnes, Reino Unido)
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Descripción How To Books, 2005. Paperback. Estado de conservación: New. BRAND NEW COPY - PLEASE SEE OUR OTHER TITLES BY THIS AUTHOR - TRUSTED DEVON (UK) BASED SELLER - IN STOCK -. Nº de ref. de la librería mon0000670395

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2.

Cheryl D. Rickman
Editorial: Little, Brown Book Group, United Kingdom (2006)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Little, Brown Book Group, United Kingdom, 2006. Paperback. Estado de conservación: New. Language: English . Brand New Book. In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they ve learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You ll learn how to: develop, research and plan the idea ; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.Contents: Introduction; 1. Where to Begin - What s the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups; Nº de ref. de la librería AA29781845280383

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3.

Cheryl D. Rickman
Editorial: Little, Brown Book Group, United Kingdom (2006)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Little, Brown Book Group, United Kingdom, 2006. Paperback. Estado de conservación: New. Language: English . Brand New Book. In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they ve learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You ll learn how to: develop, research and plan the idea ; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.Contents: Introduction; 1. Where to Begin - What s the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups; Nº de ref. de la librería AA29781845280383

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Cheryl D Rickman
Editorial: How To Books 2005-05-27 (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevos Cantidad: 4
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Chiron Media
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Descripción How To Books 2005-05-27, 2005. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-00617429

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Rickman, Cheryl D.
Editorial: Constable and Robinson (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
Nuevos Tapa blanda Cantidad: 3
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Valoración
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Descripción Constable and Robinson, 2005. Estado de conservación: New. 2005. Paperback. A modern approach to business start-up, this book includes information on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. It provides a step-by-step guide to researching and formulating your business ideas, and planning the right marketing strategies. Num Pages: 288 pages, illustrations. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 243 x 172 x 19. Weight in Grams: 616. . . . . . . Nº de ref. de la librería V9781845280383

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Cheryl D. Rickman
Editorial: How To Books (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
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Descripción How To Books, 2005. Estado de conservación: New. Nº de ref. de la librería GH9781845280383

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Rickman, Cheryl D.
Editorial: Constable and Robinson
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Kennys Bookstore
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Descripción Constable and Robinson. Estado de conservación: New. 2005. Paperback. A modern approach to business start-up, this book includes information on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. It provides a step-by-step guide to researching and formulating your business ideas, and planning the right marketing strategies. Num Pages: 288 pages, illustrations. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 243 x 172 x 19. Weight in Grams: 616. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9781845280383

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Cheryl D. Rickman
Editorial: How To Books
ISBN 10: 1845280385 ISBN 13: 9781845280383
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Descripción How To Books. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9781845280383

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Rickman, Cheryl D.
Editorial: Little, Brown Book Group (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
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Books2Anywhere
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Descripción Little, Brown Book Group, 2005. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9781845280383

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Cheryl D. Rickman
Editorial: Little, Brown 2005-05-27, Oxford (2005)
ISBN 10: 1845280385 ISBN 13: 9781845280383
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Blackwell's
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Descripción Little, Brown 2005-05-27, Oxford, 2005. paperback. Estado de conservación: New. Nº de ref. de la librería 9781845280383

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