Fast track route to understanding crisis management
Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution
Examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel
Includes a glossary of key concepts and a comprehensive resources guide
"Sinopsis" puede pertenecer a otra edición de este libro.
JACK GOTTSCHALK is the author of eight books on a range of subjects including Crisis Management, Foreign Investments and International Security
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest
business thinking and practice quickly.
Fast track route to understanding crisis management
Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution
Examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel
Includes a glossary of key concepts and a comprehensive resources guide
"Sobre este título" puede pertenecer a otra edición de este libro.
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Condición: New. 2002. 1st Edition. Paperback. Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution. This title offers examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors. Series: ExpressExec S. Num Pages: 102 pages, Ill. BIC Classification: KJT. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 214 x 126 x 9. Weight in Grams: 108. . . . . . Nº de ref. del artículo: V9781841122151
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