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Sinopsis
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You’ll learn how to...
• Write clearly, simply and engagingly • Choose a killer headline and a strong structure • Use 20 proven strategies for creative copywriting • Harness the power of persuasion and psychology • Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.
“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.
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Acerca del autor
Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 ‘Copywriter rated by copywriters’ in a 2015 DMA survey.
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Copywriting Made Simple: How to write powerful and persuasive copy that sells
Publicado por
Troubador Publishing, United Kingdom, Market Harborough, 2018
ISBN 10: 178901364X
ISBN 13: 9781789013641
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You'll learn how to. * Write clearly, simply and engagingly * Choose a killer headline and a strong structure * Use 20 proven strategies for creative copywriting * Harness the power of persuasion and psychology * Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. "Tom's put a lifetime of learning into this book. an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher. "Educational, entertaining and energetic. prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR009624649
Cantidad disponible: 4 disponibles
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Copywriting Made Simple: How to write powerful and persuasive copy that sells
Publicado por
Troubador Publishing 08/05/2018, 2018
ISBN 10: 178901364X
ISBN 13: 9781789013641
Antiguo o usado
Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781789013641
Cantidad disponible: 2 disponibles
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Copywriting Made Simple: How to write powerful and persuasive copy that sells
Publicado por
Troubador Publishing 08/05/2018, 2018
ISBN 10: 178901364X
ISBN 13: 9781789013641
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781789013641
Cantidad disponible: 2 disponibles
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Copywriting Made Simple: How to write powerful and persuasive copy that sells
Publicado por
Troubador Publishing Ltd, 2018
ISBN 10: 178901364X
ISBN 13: 9781789013641
Antiguo o usado
Tapa blanda
Librería: Book Broker, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. 306 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Die Ausgabe des gelieferten Exemplars kann um bis zu 10 Jahre vom angegebenen Veröffentlichungsjahr abweichen und es kann sich um eine abweichende Auflage handeln. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 354 Taschenbuch, Maße: 14 cm x 1.63 cm x 21.6 cm. Nº de ref. del artículo: 661441996
Cantidad disponible: 1 disponibles