Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World

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9781785893179: Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World

IT WASN'T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Dominik Imseng received a M.A. in Philosophy, German Literature and History of Art from the University of Zurich. He works as a copywriter and journalist in Switzerland and regularly interviews advertising greats. Dominik has never owned a Volkswagen Beetle. In fact, he doesn't even know how to drive.

Review:

"Dominik Imseng has done an amazing job of weaving personality, history and practice into a wonderfully written book." --Steven Heller, School of Visual Arts, NYC

"I can't recommend it highly enough. Get it." --Neil French, former Worldwide Creative Director of WPP and author of "Sorry for the Lobsters"

"A timely as well as masterful piece of work." --Richard Huntington, Chief Strategy Officer of Saatchi & Saatchi London

"Pure inspiration that makes you love the business all over again." --Edward Boches, Professor of Advertising at Boston University and former Partner and Chief Creative Officer of Mullen Lowe

"Damn good book." --Ed McCabe, Co-Founder, President, Worldwide Creative Director of Scali, McCabe, Sloves, Inc.

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Dominik Imseng
Editorial: Troubador Publishing, United Kingdom (2016)
ISBN 10: 1785893173 ISBN 13: 9781785893179
Nuevos Paperback Cantidad: 8
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The Book Depository
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Descripción Troubador Publishing, United Kingdom, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book. IT WASN T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the 60s and early 70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In Ugly Is Only Skin-Deep, Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the ethnic background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn t only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s. Nº de ref. de la librería AAJ9781785893179

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Dominik Imseng
Editorial: Matador 2016-09-28 (2016)
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Descripción Matador 2016-09-28, 2016. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-05437202

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Imseng, Dominik
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Descripción Troubador Publishing, 2016. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9781785893179

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Dominik Imseng
Editorial: Troubador Publishing, United Kingdom (2016)
ISBN 10: 1785893173 ISBN 13: 9781785893179
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Descripción Troubador Publishing, United Kingdom, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book. IT WASN T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the 60s and early 70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In Ugly Is Only Skin-Deep, Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the ethnic background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn t only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s. Nº de ref. de la librería AAJ9781785893179

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Imseng, Dominik
Editorial: Troubador Publishing (2016)
ISBN 10: 1785893173 ISBN 13: 9781785893179
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Descripción Troubador Publishing, 2016. Estado de conservación: New. Based on exclusive interviews with advertising greats Julian Koenig, Bob Kuperman, Bob Levenson, George Lois and Len Sirowitz, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, "Ugly Is Only Skin-Deep" is the most complete account of the iconic Volkswagen campaign of the 1960s and early '70s. Num Pages: 96 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 216 x 185 x 18. Weight in Grams: 194. . 2016. Paperback. . . . . . Nº de ref. de la librería V9781785893179

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Descripción Estado de conservación: New. Bookseller Inventory # ST1785893173. Nº de ref. de la librería ST1785893173

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Descripción Troubador Publishing Ltd, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 1785893173

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Descripción Matador. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9781785893179

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Imseng, Dominik
Editorial: Troubador Publishing 9/28/2016 (2016)
ISBN 10: 1785893173 ISBN 13: 9781785893179
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Descripción Troubador Publishing 9/28/2016, 2016. Paperback or Softback. Estado de conservación: New. Ugly Is Only Skin-Deep. Book. Nº de ref. de la librería BBS-9781785893179

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