The Persuaders: The Hidden Industry That Wants to Change Your Mind

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9781785781001: The Persuaders: The Hidden Industry That Wants to Change Your Mind

Almost every hour of every day, people will try to change your mind and they don’t want you to notice, because none of it consists in giving you good reasons. You are nudged, anchored, and incentivized. Products are designed with the help of neuromarketing to appeal to unconscious minds; the taste of food is improved merely by brand association. Covert PR can start wars the emotional testimony of fifteen year-old Nayirah which helped the case for the first Gulf War was assembled by PR firm Hill and Knowlton. Book covers adorned with favorable quotes are a powerful social proof’, whether the quotes are real or bogus.

These hidden techniques for changing our minds are everywhere, once we know how to spot them. Philosopher James Garvey presents not just a requiem for rationality, but a call to think again about the way we think now.

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About the Author:

James Garvey has a PhD in philosophy from University College London. He works for the Royal Institute of Philosophy and is editor of The Philosophers' Magazine
He is the author of The Great Philosophers and The Story of Philosophy (both with JeremyStangroom), The Twenty Greatest Philosophy Books, and The Ethics of Climate Change. He edited The Continuum Companion to the Philosophy of Mind and is co-editor of the Think Now series of books on social and political philosophy. His books have been translated into nine languages. He writes papers for academic journals, as well as opinion pieces and reviews, mainly for the Guardian and the Times Higher Education

jamesgarveyactually.wordpress.com/

Review:

'Fierce and timely.' TheDaily Mail
 
'A boisterous dissection of the forces jellifying our minds.'The Sunday Times
 
'Garvey doesn't pull any punches ... It's hard to stopreading.' The New Scientist
 
'The author worries, rightly, that in losing the ability toargue and question intelligently we become more susceptible to the subtle andunseen skills of powerful persuaders.' FinancialTimes

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Garvey, James
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ISBN 10: 1785781006 ISBN 13: 9781785781001
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James Garvey
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ISBN 10: 1785781006 ISBN 13: 9781785781001
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Descripción Icon Books Ltd, United Kingdom, 2017. Paperback. Estado de conservación: New. Language: English . Brand New Book. A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won t reason with you. Instead, you ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now. Nº de ref. de la librería CBL9781785781001

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James Garvey
Editorial: Icon Books Ltd, United Kingdom (2017)
ISBN 10: 1785781006 ISBN 13: 9781785781001
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Descripción Icon Books Ltd, United Kingdom, 2017. Paperback. Estado de conservación: New. Language: English . Brand New Book. A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won t reason with you. Instead, you ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It s a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now. Nº de ref. de la librería CBL9781785781001

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