In the News, 3rd edition: The Practice of Media Relations in Canada - Tapa blanda

Carney, William Wray; Babiuk, Colin; LaVigne, Mark Hunter

 
9781772124118: In the News, 3rd edition: The Practice of Media Relations in Canada
Tapa blanda
ISBN 10: 1772124117 ISBN 13: 9781772124118
Editorial: University of Alberta Press (CA), 2019

Sinopsis

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

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Acerca de los autores

William Wray Carney (1950-2024) worked in journalism, education and public relations fields for several decades. He co-edited Fundamentals of Public Relations and Marketing Communications in Canada (University of Alberta Press), an introductory textbook for communications and public relations students.



Colin has over 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.

Mark Hunter LaVigne, MA, APR, FCPRS (Fellow, CPRS) has some 30 years’ experience as a public relations practitioner, professor/lecturer and published author. For more than 20 years, he has owned and operated his PR consultancy, with a focus on media relations. He wrote the media relations chapter in “Fundamentals of Public Relations and Marketing Communications “ University of Alberta Press (2015). He has also published a children’s book, “The Adventures of Matilda the Tooth Fairy,” and writes and performs music on acoustic guitar, harmonica, ukulele and vocals and co-founded the band The Coyotes, whose CD “Out of the Woods” can be found on iTunes amongst various portals.

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Editorial
University of Alberta Press (CA)
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1772124117
ISBN 13 
9781772124118
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible