Festival and Special Event Management

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9781742164618: Festival and Special Event Management

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

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About the Author:

Johnny Allen was the foundation director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney where he is now associate director, business development. He was event manager for the Darling Harbour Authority from 1989 to 1996, and has an extensive career in event planning. Prior to his position at the ACEM, he was the special event manager for Tourism New South Wales. Johnny is now semi-retired but continues his involvement with event management and event education.

William O’Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and write their strategies. For five years he advised the Supreme Commission forTourism in the Kingdom of Saudi Arabia on the development of their tourism event program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key adviser to the International Event Management Competency Standard. From Scotland to Johannesburg, he has trained events staff in the application of project and risk management to their events. Bill has been involved in events innovation, creation, operations, management and strategy in over 30 countries. He is currently writing a textbook on events feasibility and development.

Rob Harris has been involved in event management, education and research for over 10 years and has developed undergraduate, postgraduate and TAFE programs in the area. Rob teaches programs in event management in a number of countries around the world including England, Scotland, Singapore, China, Malaysia and New Zealand. He is a founding Director of the New South Wales Festivals and Events Association and is a member of the editorial board of the journals Event Management and International Journal of Event Management Research . He is currently completing his doctoral studies in the use of events as tools in driving the ecologically sustainable development agenda of the places where they take place.

Ian McDonnell is a senior lecturer in the Faculty of Business’s School of Leisure, Sport and Tourism at the University of Technology, Sydney (UTS) where he teaches management and marketing of leisure and tourism services. He, along with Johnny Allen, constructed the very fi rst academic course in event management in Australia and perhaps the world – the Executive Certifi cate in Event Management held at UTS in 1996. He soon discovered that there was no useful text book for a course of this type, hence the origin of the this text, now in its fi fth edition. He continues to research in event management, particularly the sponsorship of events.

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Johnny Allen, William O Toole, Robert Harris
Editorial: John Wiley Sons Australia Ltd, Australia (2010)
ISBN 10: 1742164617 ISBN 13: 9781742164618
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Descripción John Wiley Sons Australia Ltd, Australia, 2010. Paperback. Estado de conservación: New. 5th Revised edition. Language: English . Brand New Book. Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference. Nº de ref. de la librería AAZ9781742164618

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Johnny Allen,William O'Toole,Robert Harris,Ian McDonnell
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Descripción John Wiley & Sons 2010-09-24, 2010. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04668377

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Johnny Allen, William O Toole, Robert Harris
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Descripción John Wiley Sons Australia Ltd, Australia, 2010. Paperback. Estado de conservación: New. 5th Revised edition. Language: English . Brand New Book. Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference. Nº de ref. de la librería AAZ9781742164618

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Descripción John Wiley and#38; Sons, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9781742164618

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Allen, Johnny; O'Toole, William; Harris, Robert; McDonnell, Ian
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ISBN 10: 1742164617 ISBN 13: 9781742164618
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Descripción John Wiley & Sons Australia Ltd, 2010. Estado de conservación: New. 2010. 5th Edition. Paperback. Num Pages: 400 pages. BIC Classification: KJ; KNS. Category: (U) Tertiary Education (US: College). Dimension: 245 x 174 x 36. Weight in Grams: 1104. . . . . . . Nº de ref. de la librería V9781742164618

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Descripción John Wiley & Sons, Incorporated, 2010. Estado de conservación: New. 5th Edition. 5th Edition-Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. de la librería 5883209N1

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Descripción Estado de conservación: New. Bookseller Inventory # ST1742164617. Nº de ref. de la librería ST1742164617

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Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
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Descripción Wiley 2010-09-24, Milton, Qld., 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9781742164618

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Descripción John Wiley & Sons, 2010. Estado de conservación: New. book. Nº de ref. de la librería ria9781742164618_rkm

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Allen, Johnny; O'Toole, William; Harris, Robert; McDonnell, Ian
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Descripción John Wiley & Sons Australia Ltd. Estado de conservación: New. 2010. 5th Edition. Paperback. Num Pages: 400 pages. BIC Classification: KJ; KNS. Category: (U) Tertiary Education (US: College). Dimension: 245 x 174 x 36. Weight in Grams: 1104. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9781742164618

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