Artículos relacionados a Upstream Marketing: Transform Your Business Using the...
Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation - Tapa dura
Sinopsis
Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing-the process of identifying and fulfilling customer needs-by drawing on three core principles of insight, identity, and innovation. This book will appeal to business owners looking to find the principles, tools, and techniques that will help them improve their organization proactively, instead of reactively. The book includes a deep dive review of seven profile companies, breaking down the values and principles that make them great. The authors also draw examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can make a huge difference in the health of a business.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Throughout his consulting career, Tim Koelzer has had the opportunity to lead marketing strategy engagements across a variety of blue-chip brands and businesses, including Allstate, Boston Scientific, Chevron, Intel, IBM, and The Walt Disney Company, among others. Kristin Kurth has an accomplished career in marketing, brand building, communications and design. Her perspective comes from a background that spans a wide range of industries, including consumer goods, healthcare, publishing, and hospitality. Kristin began her career in the advertising profession, as a media planner on the Procter & Gamble business. From there, she worked in account management at BBDO, on packaged goods businesses.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 5,95
EUR 8,66 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoComprar nuevo
Ver este artículo
EUR 27,65
EUR 4,28 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoResultados de la búsqueda para Upstream Marketing: Transform Your Business Using the...
Imagen de archivo
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Publicado por
Greenleaf Book Group Press, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. Nº de ref. del artículo: G1626347514I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Publicado por
Greenleaf Book Group Press, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.35. Nº de ref. del artículo: G1626347514I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Publicado por
Greenleaf Book Group Press, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.35. Nº de ref. del artículo: G1626347514I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Upstream Marketing
Publicado por
Greenleaf Book Group LLC, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Nuevo
Tapa dura
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: BD-9781626347519
Cantidad disponible: 15 disponibles
Imagen de archivo
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9781626347519_new
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Upstream Marketing
Publicado por
Greenleaf Book Group LLC, US, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Nuevo
Tapa dura
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing-the process of identifying and fulfilling customer needs-by drawing on three core principles of insight, identity, and innovation.This book will appeal to business owners looking to find the principles, tools, and techniques that will help them improve their organization proactively, instead of reactively. The book includes a deep dive review of seven profile companies, breaking down the values and principles that make them great. The authors also draw examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can make a huge difference in the health of a business. Nº de ref. del artículo: LU-9781626347519
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation
Publicado por
Greenleaf Book Group LLC, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Nuevo
Tapa dura
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. New copy - Usually dispatched within 4 working days. 526. Nº de ref. del artículo: B9781626347519
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Publicado por
Greenleaf Book Group, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00054429687
Cantidad disponible: 1 disponibles
Imagen del vendedor
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Publicado por
Greenleaf Book Group, 2021
ISBN 10: 1626347514
ISBN 13: 9781626347519
Antiguo o usado
Tapa dura
Librería: Goodwill of Greater Milwaukee and Chicago, Racine, WI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Nº de ref. del artículo: SEWV.1626347514.G
Cantidad disponible: 1 disponibles
Imagen de archivo
Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 390549085
Cantidad disponible: 3 disponibles