A Closing Culture: Your Marketing and Sales Process Is Broken. Here's How to Fix It.

4,67 valoración promedio
( 6 valoraciones por Goodreads )
 
9781619614536: A Closing Culture: Your Marketing and Sales Process Is Broken. Here's How to Fix It.

#1 Bestseller in Sales Management
What's the most important managerial step an executive can take?

Answer: aligning your marketing and sales teams.

Yet in many companies the gap between marketing and sales is widening, leaving substantial revenue on the table.

Hüify and CEO Josh Harcus have trained some of the world's most innovative organizations how to overcome this challenging obstacle and maximize their sales efforts.

In A Closing Culture, Josh shows you how to bridge the sales-marketing divide using Hüify's process.

This book will show you how to:
* Clearly define your customer personas
* Create a dynamic company culture driven by measurable data, not individual bias
* Attract leads, define their goals, and help them reach their goals 
* Ensure every potential buyer is given the opportunity to become a satisfied customer
* Get your marketing and sales teams working together so you can close more business, drive more revenue, and grow your company 

Join the elite business minds, that get marketing and sales, by making growth-driven thinking the engine that powers your organization.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

What's the most important managerial step an executive can take?

Answer: aligning your marketing and sales teams.

Yet in many companies the gap between marketing and sales is widening, leaving substantial revenue on the table.

Hüify and CEO Josh Harcus have trained some of the world's most innovative organizations how to overcome this challenging obstacle and maximize their sales efforts.

In A Closing Culture, Josh shows you how to bridge the sales-marketing divide using Hüify's process.

This book will show you how to:
* Clearly define your customer personas
* Create a dynamic company culture driven by measurable data, not individual bias
* Attract leads, define their goals, and help them reach their goals 
* Ensure every potential buyer is given the opportunity to become a satisfied customer
* Get your marketing and sales teams working together so you can close more business, drive more revenue, and grow your company 

Join the elite business minds, that get marketing and sales, by making growth-driven thinking the engine that powers your organization.

About the Author:

Josh Harcus is the founder and CEO of Hüify, an inbound marketing and sales agency. After observing the profound negative impact on revenue that disjointed sales and marketing teams create, Josh created an agency that did away with the practice of using the fluffy vanity metrics as a means for indicating success. Instead, Josh and his team focus on genuine, measurable, and attainable outcomes that help take Hüify's clients beyond the stagnating threshold of mediocrity and into new levels of success for their brand.

Josh has consulted brands such as Car and Driver, Springer Global Publishing, HubSpot, and SureScripts. He has also spoken alongside Google, Facebook, Bing, and HubSpot, and at conferences such as INBOUND.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 6,81
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Josh Harcus
Editorial: Lioncrest Publishing
ISBN 10: 1619614537 ISBN 13: 9781619614536
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Lioncrest Publishing. Paperback. Estado de conservación: Brand New. In Stock. Nº de ref. de la librería zk1619614537

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,71
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,81
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío