A Closing Culture: Your Marketing and Sales Process Is Broken. Here?s How to Fix It.

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9781619614536: A Closing Culture: Your Marketing and Sales Process Is Broken. Here?s How to Fix It.
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Reseña del editor:

What’s the most important managerial step an executive can take?

Answer: focus on growth-driven decision making that binds marketing and sales together.

Yet in many companies the gap between marketing and sales is widening, leaving substantial revenue on the table.

Since 2004, Hüify and CEO Josh Harcus have trained some of the world’s most innovative organizations how to overcome this challenging obstacle and synergize their sales efforts.

In A Closing Culture, Harcus shows you how to bridge the vaunted sales – marketing divide using Hüify’s clearly-defined and actionable inbound marketing process.

Let Harcus show you how to:

  • Attract leads, define their desires and help them reach their goals
  • Clearly define your customer avatar and avoid selling to the wrong buyer
  • Create a dynamic company culture driven by measurable data, not individual bias
  • Ensure every potential buyer is given the opportunity to become a satisfied customer
Join the elite business crowd that gets marketing and sales right the first time out by making growth-driven thinking the engine that powers your organization.

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Josh Harcus
Publicado por Lioncrest Publishing (2016)
ISBN 10: 1619614537 ISBN 13: 9781619614536
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Josh Harcus
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