Visual Merchandising and Display - Tapa blanda

Pegler, Martin M.

 
9781609010843: Visual Merchandising and Display
Tapa blanda
ISBN 10: 1609010841 ISBN 13: 9781609010843
Editorial: Fairchild Books, 2011

Sinopsis

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

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Acerca del autor

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

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Editorial
Fairchild Books
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1609010841
ISBN 13 
9781609010843
Encuadernación
Tapa blanda
Número de edición
6
Número de páginas
432
Contacto del fabricante
no disponible
Persona responsable
WordUnited GmbH
distribution@wordunited.com

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