Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
"Sinopsis" puede pertenecer a otra edición de este libro.
Edward L. Bernays (1892–1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who’s Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción www.snowballpublishing.com, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9781607966029_lsuk
Descripción WWW.Snowballpublishing.com, United States, 2016. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Nº de ref. de la librería LIE9781607966029
Descripción www.snowballpublishing.com, 2016. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería GM9781607966029