The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

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9781599185897: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

If You Don’t Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:

Develop an overall blueprint for their brand using the Brand Mapping Process®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform

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From the Back Cover:

If You Don’t Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

About the Author:

Karen Leland is the best-selling author of seven books and a freelance writer who has been published in Self, Woman’s Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association.

Leland is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.

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Karen Leland
Editorial: Entrepreneur Press, United States (2016)
ISBN 10: 159918589X ISBN 13: 9781599185897
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Descripción Entrepreneur Press, United States, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book. If You Don t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:Develop an overall blueprint for their brand using the Brand Mapping Process (R)Determine which online tactics (and in what combination) will work fortheir brandExpand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at largeBecome a thought or industry leader, using clear positioning, a specificstrategy for brand building, and a method for implementationLeverage content effectively and efficiently to build their brandDevelop a marketing and social media strategy using the right platform. Nº de ref. de la librería AA99781599185897

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Karen Leland
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Descripción Entrepreneur Press, United States, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book. If You Don t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:Develop an overall blueprint for their brand using the Brand Mapping Process (R)Determine which online tactics (and in what combination) will work fortheir brandExpand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at largeBecome a thought or industry leader, using clear positioning, a specificstrategy for brand building, and a method for implementationLeverage content effectively and efficiently to build their brandDevelop a marketing and social media strategy using the right platform. Nº de ref. de la librería AA99781599185897

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Descripción Entrepreneur Press, United States, 2016. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. If You Don t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:Develop an overall blueprint for their brand using the Brand Mapping Process (R)Determine which online tactics (and in what combination) will work fortheir brandExpand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at largeBecome a thought or industry leader, using clear positioning, a specificstrategy for brand building, and a method for implementationLeverage content effectively and efficiently to build their brandDevelop a marketing and social media strategy using the right platform. Nº de ref. de la librería BTE9781599185897

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Descripción Entrepreneur Press. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9781599185897

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