Impact Pricing: Your Blueprint for Driving Profits

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9781599184319: Impact Pricing: Your Blueprint for Driving Profits
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Reseña del editor:

AM I PRICING RIGHT?

Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question.

Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:

  • Set prices that drive your market position
  • Correctly use costs to make profitable pricing decisions
  • Implement value-based pricing to charge what customers are willing to pay
  • Use price segmentation to leverage value and capture new business
  • Cash-in on complementary products and product versions with portfolio pricing
  • Prepare for changing conditions by pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

Contraportada:


AM I PRICING RIGHT?
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
Price?it’s most powerful marketing tool you have? and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:
?Set prices that drive your market position
?Correctly use costs to make profitable pricing decisions
?Implement value-based pricing to charge what customers are willing to pay
?Use price segmentation to leverage value and capture new business
?Cash-in on complementary products and product versions with portfolio pricing
?Prepare for changing conditions pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Stiving, Mark
Publicado por Entrepreneur Press (2011)
ISBN 10: 1599184311 ISBN 13: 9781599184319
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Descripción Entrepreneur Press, 2011. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P111599184311

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Mark Stiving
Publicado por Entrepreneur Press (2011)
ISBN 10: 1599184311 ISBN 13: 9781599184319
Nuevo Tapa blanda Original o primera edición Cantidad disponible: 1
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Irish Booksellers
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Descripción Entrepreneur Press, 2011. Condición: New. book. Nº de ref. del artículo: M1599184311

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